Manager, Digital Publishing

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Job Posting Description:

This is an onsite role #LI-Onsite

Reporting to the Director, Content the Digital Publishing Manager you will oversee the daily operations of the digital publishing function within a high‑volume, fast‑paced retail environment. You will be the direct supervisor of the team responsible for publishing content across various LCBO digital properties, including websites, email, mobile app, and others. You will bridge content execution empowering publishers, managing workflows, ensuring quality, and aligning publishing output with LCBO business goals and the promotional planning calendar. As the primary contact for digital publishing, you work closely with cross‑functional partners across the organization.

If you enjoy leading teams and have experience delivering high‑quality digital content across multiple channels, this role is for you.

About the Role

• Oversee daily publishing tasks to ensure high-quality execution.
• Mentor team members on publishing tools, content best practices.
• Be the first point of escalation for publishing issues; troubleshoot blockers and coordinate resolutions.
• Publish, update, and QA complex or high‑visibility content using Adobe Experience Manager (AEM) and Magento.
• Work with AEM components, templates, experience fragments, content fragments, and DAM assets.
• Ensure that you structure, tag, SEO-optimize, and make content accessibility compliant (WCAG).
• Maintain publishing schedules and prioritize incoming requests based on urgency, complexity, and campaign impact.
• Conduct QA checks on pre-production and live content to resolve issues such as broken links, formatting errors, missing assets, and accessibility gaps.
• Partner with marketing, creative, digital teams and cross-divisional partners (Corporate Communications, Merchandising, SOS) to align publishing deliverables with broader campaigns and business priorities.

About You

• 5–10 years of experience in digital publishing, web content operations, or content management, with 5+ years in a managerial or team lead role.
• Hands-on experience with CMS platforms, including Adobe Experience Manager (AEM).
• Working knowledge of HTML/CSS fundamentals and experience with digital asset management tools.
• Understanding of SEO principles, web publishing QA, and accessibility standards (WCAG).
• Familiarity with workflow/project management tools such as Trello, Jira, Adobe Workfront, SharePoint.
• Experience using analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience working in large-scale, cross-functional web environments.
• Experience operating in agile or content sprint workflows.
• Experience with UX/UI principles and digital experience best practices.

We offer a comprehensive suite of benefits including:

• Health/Dental Benefits

• Access to an Employee & Family Assistance Program
• a Defined Benefit Pension
• Discounts on products and services via Workperks.

There is a world of opportunities at the LCBO…

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued.  Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.

Please submit your resume via Workday by 11:59pm on the deadline date.  We appreciate your interest and advise that only those selected for an interview will be contacted.

Your personal information is being collected under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act for the purpose of processing your job application. When you select “Easy Apply”, your personal information will be collected through LinkedIn and shared with the LCBO in accordance with the LinkedIn User Agreement.

If you wish to apply without sharing your personal information with LinkedIn, please visit the LCBO Careers website. If you have any questions regarding the LCBO’s collection and use of personal information, please refer to the LCBO Customer Privacy Notice, or contact the Freedom of Information and Privacy Office at:

Freedom of Information and Privacy Office

100 Queens Quay East, 9th Floor

Toronto, Ontario M5E 0C7

Telephone: 416 864-2462

E-mail: [email protected]    

Work Hours:

Union / Non-Union:

Job Posting End Date:

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.