We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
What You'll Be Doing
As the Manager, Digital Presence & Marketing, you'll play a key role in shaping and executing digital and marketing programs for CIBC Wealth Management across all digital channels - owned, purchased, and earned. You'll focus on enhancing client and advisor experiences, driving transformation, and fostering digital marketing excellence through measurable outcomes. Collaborating with partners, vendors, and your digital team, you'll deliver programs that align with business and marketing strategies. You'll build strong relationships to ensure seamless execution and will continuously learn and grow as you lead evolving digital initiatives. Your work will support digital programs for both clients and advisors within CIBC Wealth Management, including CIBC Private Wealth and CIBC Global Asset Management.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How You'll Succeed
- Digital Program & Platform Management – Manage multiple digital programs and platforms simultaneously, balancing priorities and client needs with available resources. Work closely with colleagues and internal groups to develop and enhance digital initiatives.
- Relationship Management & Communication – Build and nurture strong relationships with senior management, peers, colleagues, and external partners to achieve strategic goals and foster collaboration.
- Success Metrics & Measurement – Define and track digital key performance indicators (KPIs) that align with business objectives, ensuring program effectiveness and continuous improvement.
- Execution Excellence – Lead small to medium-sized digital programs, oversee and prioritize platform backlogs, and ensure compliance with regulatory, brand, and accessibility standards.
Who You Are
- You bring advanced digital expertise. You have a strong understanding of digital technologies, marketing principles, and strategy development, with proven experience in client journey mapping, SEO, SEM, GEO, analytics, and web/app development.
- You have relevant experience. You bring at least 5 years of digital marketing experience; digital agency and investing or banking experience are considered assets.
- You're a relationship builder. You excel at building and managing relationships within an organization and with external partners.
- You're passionate about people. You find meaning in relationships and build trust through respect and authenticity.
- You're forward-thinking. You make decisions that create lasting impact and proactively seek new opportunities for growth.
- Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
#LI-TA
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay, 12th FloorEmployment Type
RegularWeekly Hours
37.5Skills
Analytical Thinking, Communication, Customer Engagement, Digital Marketing, Digital Marketing Analytics, Direct Marketing (DM) Campaigns, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, SEM Campaigns, SEO Management, Teamwork, Waterfall ModelSkills Required
- 5+ years of digital marketing experience
- Advanced knowledge of SEO, SEM, GEO, analytics, client journey mapping, web and app development
- Experience managing multiple digital programs and platforms and prioritizing platform backlogs
- Ability to define, track, and report digital KPIs and program measurement
- Experience ensuring regulatory, brand, and accessibility compliance for digital initiatives
- Strong relationship management and communication skills with senior stakeholders and external partners
- Familiarity with Digital Marketing Analytics and SEM campaign management
- Digital agency experience
- Investing or banking industry experience
- Familiarity with Waterfall project delivery model
- Legal eligibility to work at the specified location (valid work or study permit where applicable)
What We Do
CIBC is here to help all our clients reach their goals. We know the importance of reliable financial products and services, and we’re dedicated to providing them in a way that lets you bank however you want, whenever you want. With innovative tools designed around your priorities and a team fully focused on your success, you’ll get the insights you need to get even closer to achieving your goals. This culture of innovation and shared values of trust, teamwork and accountability are why we’ve been named a top employer in Canada. They’re also why a career at CIBC is more than a job—it’s an opportunity to grow and work alongside some of the brightest in Canada. La Banque CIBC est là pour aider tous nos clients à atteindre leurs objectifs. Nous connaissons l'importance de produits et services financiers fiables, et nous nous engageons à les fournir d'une manière qui vous permette d'effectuer vos opérations bancaires comme vous le souhaitez, quand vous le souhaitez. Avec des outils innovants conçus autour de vos priorités et une équipe entièrement centrée sur votre réussite, vous obtiendrez les informations dont vous avez besoin pour vous rapprocher encore plus de vos objectifs. Cette culture de l'innovation et les valeurs partagées de confiance, de travail d'équipe et de responsabilité sont la raison pour laquelle nous avons été nommés l'un des meilleurs employeurs au Canada. C'est aussi pourquoi une carrière à la Banque CIBC est plus qu'un emploi : c'est une occasion de grandir et de travailler aux côtés de certaines des personnes plus brillantes au Canada
