Manager of Digital Media and Audience Operations

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
As a Manager of Digital Media & Audience Operations, you will lead the development and execution of cross-platform digital campaigns and audience strategies that drive measurable impact for our healthcare clients. You will manage and mentor a team of Media & Audience Analysts, oversee campaign execution and reporting, and partner with cross-functional stakeholders to translate audience insights into actionable marketing strategies. You will also own relationships with platform partners, ensure operational excellence, and continuously improve processes to scale campaign and audience delivery success.
What You'll Do:

• Lead the execution and optimization of healthcare-focused D2C and HCP digital media campaigns across Google, Facebook/Instagram, LinkedIn, Bing, DSPs, and other emerging platforms
• Manage and mentor Media & Audience Analysts, providing guidance, training, and professional development opportunities
• Partner with strategists and account teams to develop data-driven audience and media strategies for both managed services and self-serve customers
• Oversee campaign implementation processes including tagging, trafficking, QA, troubleshooting, and performance tracking
• Translate complex digital campaign and audience performance data into clear, actionable insights and recommendations for clients and internal stakeholders
• Own the creation, management, and governance of audience distribution processes across programmatic, social, CTV, and other media destinations
• Build and maintain strong relationships with platform partners, data onboarders, and vendors to resolve operational challenges and improve workflow efficiency
• Establish and enforce best practices for campaign execution, reporting, and optimization to drive consistent performance at scale
• Partner with product and operations teams to identify opportunities for innovation and automation in audience management workflows
• Escalate critical operational or campaign issues with clear communication, recommended solutions, and proactive follow-through

Requirements:

• 5-7 years of experience in digital media, ad operations, or marketing technology with demonstrated progression to leadership responsibilities
• Strong background in healthcare marketing preferred, with deep understanding of D2C and HCP campaign nuances
• Proven experience managing and mentoring a team, with strong interpersonal and leadership skills
• Hands-on experience with programmatic buying and optimization in real-time bidding environments
• Advanced analytical skills; ability to synthesize campaign data and translate it into strategic recommendations for non-technical stakeholders
• Strong project management skills with the ability to oversee multiple campaigns simultaneously in a fast-paced environment
• Proficiency in MS Office (especially Excel) and reporting/visualization tools such as Tableau, Looker Studio or equivalent
• Strong working knowledge of key ad platforms (Google Ads, Meta Business Manager, LinkedIn Ads, DSPs such as The Trade Desk, DeepIntent, PulsePoint, etc.)

Nice to Have:

• Familiarity with onboarding platforms such as LiveRamp and other advanced advertising operational tools
• Experience managing vendor relationships with SSPs, DSPs, and media/data partners
• Knowledge of audience data structures, integrations, and identity solutions within marketing cloud ecosystems

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.