If you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster’s values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank’s Channel Marketing Team. You’ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands-on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.Job Summary:
In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank’s Channel Marketing Team. You’ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands-on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.
Roles and Responsibilities:
Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)
Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion
Collaborate closely with cross-functional teams to align strategies with overall business objectives
Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments
Identify new engagement strategies that fit within our objectives
Qualifications
BA/BS degree or equivalent experience
3-5 years of hands-on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder
Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content
Strong understanding of marketing best practices, data-driven decision-making, and customer journey optimization
Understands and implements process-driven activities
Proven experience in collaborating with cross-functional teams, including marketing, sales, and operations
Excellent analytical skills with the ability to translate data into actionable insights
Detail-oriented with strong project management and organizational skills
Manage multiple projects with different deadlines
Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use-cases - both B2B and B2C – preferred
The estimated salary range for this position is $95,000USD to $100,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
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Webster Financial Corporation and its subsidiaries (“Webster”) are equal opportunity employers that are committed to sustaining an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and/or expression, physical or mental disability, protected veteran status, or any other characteristic protected by law.
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What We Do
Webster is a leading commercial bank that delivers financial solutions to business, individuals, families and partners. With more than $60 billion in assets, we offer digital and traditional service delivery through our differentiated lines of business: Commercial Banking, Consumer Banking and HSA Bank, one of the country’s largest providers of employee benefits solutions.
Webster Financial Corporation and its subsidiaries ("Webster") are equal opportunity and affirmative action employers M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and/or expression, physical or mental disability, protected veteran status, or any other characteristic protected by law.
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