Manager, Digital Marketing

Qualifications:

• 7+ years of digital marketing experience in B2B marketing within the information technology industry, including paid media, search, and account-based marketing (ABM).
• Proven experience managing direct reports and collaboration across matrixed teams.
• Direct experience managing marketing agencies and media budgets.
• Highly detailed-oriented with strong analytical skills.
• Critical thinking and insight to translate data into clear and actionable recommendations.
• Experience with Google Tag Manager, Google Ads, YouTube, Microsoft Ads, LinkedIn Campaign Manager, StackAdapt, AdRoll, ZoomInfo Marketing, Amplitude, Salesforce and SEO tools like Semrush or BrightEdge.
• Firsthand use of use of AI in your workflows and understanding of AI utilization within marketing platforms. This role has full access to Anthropic/Claude, Microsoft/Copilot among other workforce AI tooling.
• Bachelor’s degree in marketing, advertising, PR or marketing

Want to learn more about WWT? Check us out here:  https://www.wwt.com/about

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base pay range for this position is $103,200 to $129,000 annually. Actual salary will be based on a variety of factors, including shift, location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ. Certain positions may also be eligible for variable incentive compensation, such as bonuses or commissions, that is not included in the base pay.

The well-being of WWT employees is essential. When it comes to our benefits package, WWT has one of the best. We offer the following benefits to all full-time employees:

• Health and Wellbeing: Health (Medical & Prescription), Dental, and Vision Care, Onsite Health Centers (MO & IL), Employee Assistance Program, Wellness program
• Financial Benefits: Competitive Pay, Profit Sharing, 401k Plan with Company Matching, Life and Disability Insurance, Flexible Spending Accounts, Tuition Reimbursement
• Paid Time Off: PTO & Holidays, Parental Leave, Medical Leave, Military Leave, Bereavement, Day of Caring
• Additional Perks: Family Planning Benefits, Nursing Mothers Benefits, Voluntary Legal, Voluntary Supplemental Accident/Illness/Hospital, Voluntary ID Theft, Pet Insurance, Employee Discount Program

Note: This is not an all-encompassing list and should not be used as a complete description of the plan’s benefits. For more information, see our US benefits website at wwt.com/us-benefits.

We strive to create an environment where all employees are empowered to succeed based on their skills, performance, and dedication. Our goal is to cultivate a culture of belonging that encourages innovation, collaboration, and respect for all team members, ensuring that WWT remains a great place to work for all!

If you require accessibility accommodation(s) or adjustment during any stage of the hiring process, please let your WWT Recruiter know. The recruiter will work with you to understand your needs and help ensure an accessible experience throughout the interview process.

World Wide Technology is an Equal Opportunity Employer.

If you have any questions or concerns about this posting, please email [email protected].

#LI-JT3 

#LI-Remote

Why WWT? 

World Wide Technology (WWT) strives to make a new world happen. WWT's work benefits clients and partners as much as it does its people and community across the globe. Founded in 1990, WWT brings together strategy, deep technical expertise and world-class partnerships to help public and private sector organizations design, build and scale intelligent AI, digital, cybersecurity, cloud and infrastructure solutions. Through its Advanced Technology Center (ATC)—a collaborative ecosystem featuring state-of-the-art hardware and software—WWT enables clients and partners to conceptualize, test and validate innovative technology and then deploy solutions at scale using its global integration and distribution on capabilities.

With more than 14,000 team members and over 60 locations globally, WWT's culture—grounded in core values and leadership philosophies—has been recognized by Fortune® and Great Place to Work for its commitment to innovation, trust and creating a great place to work for all. WWT provides products and services to large enterprise, global service provider and public sector clients in up to 130 countries across six continents. Softchoice, a World Wide Technology company, supports commercial and SMB markets in the U.S. and Canada. Want to work with highly motivated individuals on high-performance teams? Join WWT today!

A Brief Overview:

World Wide Technology (WWT) is seeking a Manager of Digital Marketing to run the paid media and search supporting our advertising campaigns. As a team leader, you will oversee the channels, the agency partners, and the weekly optimization that turn portfolio marketing strategy into reach, engagement, and consideration for our technology solutions, industry-leading partners and the vertical industries we serve.

You will lead a team of digital marketing generalists for paid media and search platforms, and also collaborate with peers in WWT’s Digital Marketing team that lead marketing automation and marketing operations who steward the marketing technology stack, including email, marketing data and governance. This team leadership role collaborates with leaders from brand, corporate communications, events, solutions & industry, and partner marketing to develop programmatic, scalable and efficient campaigns that expand our business across SMB, mid-market and enterprise and public sector buyers.

• Run always-on paid media across search and account-based marketing on LinkedIn, display (AdRoll, StackAdapt, ZoomInfo Marketing), CTV and audio, and Google/YouTube. Define the media strategy, channel mix and audience segmentation.
• Maintain relationships with ad platform vendors to stay ahead of marketing and advertising trends and disseminate insights to the team of campaign managers.
• Review campaign briefs from Portfolio and Partner marketers and determine when to route to internal digital media team or outside agency.
• You and your team own ad platform setup, in-platform campaign builds, and technical audience builds, using audience targeting criteria defined by the Portfolio and Partner Team’s marketers.
• Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity while maintaining quality and control.
• Recommend and execute strategic shifts in campaign tactics, such as ad creative, channel tests or budget shifts.
• Lead search marketing, including search engine marketing (SEM), search engine content optimization (SEO) and generative engine optimization (GEO) to position the WWT and Softchoice brands as IT consulting, solutions and software leaders
• Develop and/or refine intake process for new campaigns or campaign refresh.

• Manage the day-to-day agency relationship: planning, prioritization, optimization, and performance reviews, along with contract negotiation and invoice approval.
• Liaise between the agency and WWT’s data analytics and IT teams for technology and reporting support.
• Embrace an AI-first mindset and evaluate WWT’s organizational readiness to reduce reliance on external ad agencies over time, starting with reporting and analysis.

• Own channel-level measurement and optimization. Relay optimization recommendations to Portfolio and Partner marketers about what is working, what is not, and where to shift.
• Deliver regular performance readouts aligned to KPIs. Simplify, streamline and automate reporting so that campaign managers do not have to repurpose agency and channel-specific reporting manually for each campaign.
• Leverage reporting and analytics tools such as Amplitude, Salesforce, Tableau and Claude to derive insights on campaign performance and articulate the business impact.
• Use AI to improve planning, testing, creative iteration, and reporting, and show the results.

• Collaboration across internal teams: marketing, data and analytics, AI and IT, as well as external agency, platform and technology partners
• Lead, coach, and develop a team of digital marketing generalists and search marketers.

• Build the reach and reputation for one company with two brands: World Wide Technology and Softchoice.
• Deliver a strategic framework for programmatic digital marketing programs that differentiate World Wide Technology, Softchoice and our partner ecosystem.
• Oversee and execute campaign programs that achieve full funnel marketing goals.
• Champion real-time campaign performance visibility for all campaign leaders to enable higher speed in campaign optimizations.
• Shape the vision, readiness and roadmap for developing in-house marketing self-sufficiency.