The Digital Marketing Manager will lead a team that has broad responsibility of defining and executing the O’Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.
ESSENTIAL JOB FUNCTIONS
Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
Optimize website design for improved performance (usability, design, content) and develop/share best practices
Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
Focus on website conversion improvements
Manage vendor relationships in relation to digital marketing strategy/activation.
Manage the marketing budget for all areas of responsibility
Participate in the annual marketing planning process
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:Bachelor’s degree in marketing, communications or business
4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
Must be knowledgeable about the web and emerging technologies
Experience working with cross-functional teams with an ability to influence others internally and externally
Ability to manage projects, be organized and set clear priorities
Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
Excellent written verbal and communication skills
Proactive, self-started who is comfortable in a team oriented work environment
Proficiency with MS PowerPoint, Excel and Work
Desired:Knowledge of internal O’Reilly processes including O’Reilly store operations experience
Retail marketing experience
Understanding of search engine optimization and online analytics
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Skills Required
- Bachelor's degree in marketing, communications, or business
- 4+ years of direct, hands-on digital marketing experience
- Experience with search engine optimization, website analytics, and Google AdWords
- Strong technical acumen and ability to liaise between Marketing and Information Technology
- Knowledge of web technologies and emerging technologies
- Experience working with cross-functional teams and influencing internal and external stakeholders
- Ability to manage projects, stay organized, and set clear priorities
- Demonstrated ability to lead and develop team members
- Excellent written, verbal, and communication skills
- Proactive, self-starting approach in a team-oriented work environment
- Proficiency with Microsoft PowerPoint, Excel, and Word
- Knowledge of internal O'Reilly processes or O'Reilly store operations experience
- Retail marketing experience
- Understanding of search engine optimization and online analytics
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
