Manager, Digital Marketing LATAM, Bilingual (English/Spanish)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD: 

Virgin Music Group is currently seeking a bi-lingual (Spanish/English) Manager, Digital Marketing LATAM for our Los Angeles, CA office. The Manager will lead digital marketing, social media content strategy and fan community management initiatives for the VMG roster of Latin music priorities in the United States. They are responsible for constructing comprehensive digital media campaigns including but not limited to implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc. 

How You’ll CREATE: 

• Strategize the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists.

• Manage cross-platform social media content calendars and digital fan engagement experiences across owned artist and fan accounts. 

• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing. 

• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns in LATAM space.

• Strategize and analyze paid media advertising campaigns in support of artist releases across social media platforms, programmatic web platforms, and gaming / innovation spaces. 

• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.

• Maintain professional relationships with digital and social media partners (TikTok, Meta, Snap, Discord, etc).

• Contribute to and work with creative services departments on digital content creation, scheduling and optimization.

• Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.

• Manage multiple campaigns in a fast-paced, entrepreneurial environment.

• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace. 

• Maintain professional relationships with artists, label and management partners.

• Troubleshoot administrative and support queries across social media platforms. 

• Utilize insights from a variety of analytics platforms to assess digital campaign performance, impact on consumption, amplification opportunities and measure success. 

• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

Bring Your VIBE

• 3-5 years of music business experience, focused on the Latin music market with a proven track record of executing impactful digital marketing music campaigns. 

• Ideal candidate is bilingual in Spanish and English (spoken and written).

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign) 

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, etc.) and/or Apple iWork (Numbers, Keynote, Pages, etc.) program suites

• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc.)

• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc. 

• Interest in gaming, metaverse and innovation spaces

• Passion for social media and short form video marketing

• Must thrive in a team environment but be able to take initiative and work independently.

• Strong analytical skills with ability to create case-studies and campaign reporting decks.

• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality

• Degree in relevant field, and/or equivalent career experience

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.