Manager - Digital Marketing & Communications

Job Title: Manager Digital Marketing & Communications

Reporting to: Senior Manager Marketing

Division – Commercial Operations

Mission/ Core purpose of the Job 

To develop, manage, and execute the company’s communication and digital engagement strategy, ensuring strong brand visibility, effective customer engagement, data-driven campaign performance, and alignment across teams—while owning digital communication projects, budgets, and product Net Promoter Scores (NPS).

Main Job Functions:

Develop and execute communication strategies:

• Develop and implement comprehensive communication plans to increase brand awareness, generate leads, and engage with our target audience.

• Stay up-to-date with the latest communication trends and technologies to enhance our digital presence and increase engagement.

  Manage digital channels:

• Oversee the company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and other emerging platforms.

• Develop content for social media, email marketing, and other digital channels that align with our brand and messaging guidelines.

• Monitor and analyze social media and website analytics to track engagement, identify areas of improvement, and make data-driven recommendations to enhance the effectiveness of our digital campaigns.

  Collaborate with cross-functional teams:

• Work closely with Marketing, Public Relations, Sales, and Customer Service teams to ensure consistent messaging across all digital channels.

• Develop strong relationships with internal stakeholders and external partners to create impactful digital campaigns that drive business results.

  Lead digital communication projects:

• Manage all aspects of digital communication projects, including project planning, budget management, and execution.

• Ensure that all digital communication projects are delivered on time, within budget, and meet or exceed expectations.

Education:

• Bachelors or master’s in marketing, Communications, or a related field.

• MBA or a Post graduate Degree or Diploma or Professional qualification in a business-related discipline is an added advantage

Experience:

• Minimum of 5 years of experience in digital communications or marketing.
• Demonstrated experience in managing media platforms and content creation. 
• Experience in Fintech, banking, or Mobile Money is preferred 
• Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred. 

Competencies:

• Functional Knowledge: 

• FinTech Products 

• Content creation and customization

• Media pricing

• Relationship management 

• Go-to-Market planning 

• Product operations

• Media strategy and roadmap implementation

• Quality of Service

• Performance management 

• User experience design

Skills

• Analytical thinking

• Continuous improvement

• Data interpretation

• Delivery Focused

• Presentation

• Communication 

• Relationship building 

• Dealing with ambiguity 

• Writing (formal) 

• Conflict resolution 

• Negotiation

Project Management

NB: Presentation of false academic documents and certification will lead to criminal prosecution. Any form of canvassing will lead to automatic disqualification. Should you not hear from us within fourteen (14) days from the closing date of this advertisement, you may consider your application to be unsuccessful.

Female candidates are strongly encouraged to apply.