Manager, Digital Marketing Activator

The Company 

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today. 

 
The Opportunity 

We currently have an opportunity for a Manager, Digital Marketing Activator to join our AMENA marketing team on a full-time basis. 

Reporting to the AMENA Head of Digital, core focus of the role is Markets Digital Activations guided by Regional Digital Programs. 

Key accountabilities and performance indicators include: 

1. Digital Excellence & Gold Standards 

• Implement and maintain regional digital gold standards across social, earned, owned, and paid media. 
• Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets. 
• Manage central social/ad accounts (Meta BM, TikTok BC, Google). 
• Support website maintenance and AI optimization. 
• Drive influencer marketing excellence. 
• Uplift capabilities through local implementation of regional trainings and alignment with 360x ecosystem standards. 

2. Media Strategy & Performance Optimization 

• Review media plans for sufficiency, structure, and brand alignment. 
• Coordinate with agencies/partners to optimize campaigns across major platforms. 
• Lead optimization cycles to improve cost efficiency and funnel KPIs. 
• Support attribution modeling and advanced measurement frameworks. 
• Use AI-Nova to deliver digital assets aligned with content maps. 

3. Insights & Digitalization 

• Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion. 
• Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance. 
• Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams. 
• Support market digitalization (automation, AI-assisted workflows, data governance). 

About You 

To be successful in this role, you will possess the following 

• Bachelor’s degree in Marketing, Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing). 
• 5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing. 
• Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance. 
• Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering). 
• Experienced with dashboards (Looker Studio), digital insights, and cross-channel measurement. 
• Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed. 

Additional Requirements / Working Conditions 

• Adhere to company values at all times 
• This role operates in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings. 

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!