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Summary of role:
The Digital Marketing and Acquisition Manager will take a hands-on role in taking this portfolio of digital products to market, whilst ensuring effective execution of acquiring customers digitally and the complete customer life cycle. This will comprise product promotion, customer prospecting, lead generation/business development, pre-sales/technical marketing, digital sales operations, lead conversion and closing sales, customer success management/revenue retention, and professional services associated with product implementation. Develop and manage necessary business relationships internally and externally for strategic projects to meet desired outcomes.
Job Responsibilities:
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Lead and strategize to target new to bank and existing to bank transacting and acquired on traditional channels to be digitally onboarded.
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Identifying emerging or existing customer and market requirements critical to the digital growth of the bank.
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Engaging with customers to fully understand business needs, then recommend and prioritise development of solutions to the Product Management team.
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Lead and develop the ideal customer journey from awareness to purchase via the bank's digital channel.
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Thereafter drive the development and delivery of paid and organic ads marketing plans, content, earned reviews, user generated content and landing pages to drive conversions at every stage of the customer journey.
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Plan and create marketing campaign thematic and work effectively and efficiently with bank wide custodians.
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Lead product team to develop go-to-market initiatives to increase revenue and customer acquisition, meet objectives and cross-sell different product verticals to customers.
Requirements/ Qualifications:
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Malaysian Citizen
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Degree in Business Management, Marketing or related discipline.
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Strong background with marketing, branding, analytical, partnership management, sales, P&L and project management is preferred.
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Strong digital experience is required.
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Minimum 10 years’ experience in product management, marketing, campaign management, digital or equivalent experience.
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Leadership and ability to manage an agile, virtual and multifunctional team consisting of marketing, sales and operations
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Strong understanding of digital advertising technologies and marketing attribution models
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Experience with a start-up environment is desirable.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
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What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
