Manager, Digital Experience & Enablement

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Manager, Digital Experience & Enablement will be responsible for supporting our digital data  transformation efforts by facilitating the adoption of digital tools and technologies within our organization.

What You'll Do

• Be the SME for digital analytics data and tools.

• Coach and guide Jr Associates.

• Assist in improving the digital (web, apps) data capture architecture and strategy.

• Implement data capture from the website to answer business questions and fulfill reporting needs

• Partner with analytics, marketing, and development teams to identify data capture opportunities to enhance performance, customer satisfaction, and engagement.

• Contribute to the development of best practices, playbooks, and internal documentation to improve training and knowledge sharing.

• Help maintain a clean, scalable tag management environment through auditing and retiring outdated or defined tags.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum: Indicate minimum education, skills and experience required.

• Familiarity with digital analytics, AB Testing, data capture, and customer experience platforms including:

• Web Analytics tools - Adobe Analytics, Google Analytics (preferred)

• Tag management Systems - Tealium, Adobe Tags, Google Tag Manager  (preferred)

• Web testing tools like Adobe Target, Optimizely, VWO, etc (preferred)

• Proficient writing and modifying JavaScript, including debugging and testing scripts in browser developer tools (preferred).

• Consent Management Platforms - OneTrust or equivalent

• CRMs & CDPs - Sales force or similar platforms

• CMS tools - Adobe AEM, HubSpot, or similar platforms

• Strong analytical skills with the ability to extract insights from data and make data-driven recommendations using PowerBI, SAS, SQL.

• Experience working in Agile environments

• Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas to non technical partners and collaborate with cross-functional teams.

• Detail-oriented with excellent organizational and time management skills to handle multiple tasks and deadlines.

• Self-motivated and proactive with the ability to work independently and as part of a team.

Preferred: Indicate “nice to haves” regarding education, skills, and experience.

• Master’s degree in Marketing, Business Administration, Computer Science, or a related field preferred.

• Google or Adobe Analytics certified.

• Familiar using AI to automate and simplify processes.

• 7-10 years of experience in Digital/Web Analytics, AB Testing, CRO, or a related field is preferred.
  

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

• Competitive base salaries 

• Bonus incentives 

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance  

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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