Manager Digital Content

Oversees the planning, design, and delivery of the ERCOT public, secure, and internal digital channels. Responsible for oversight of the creation and implementation of comprehensive digital marketing strategies that align with business objectives and drive online growth. Sets the overall direction for digital content for the organization and continuously looks for opportunities to improve and optimize the user experience across digital platforms. Plans and delivers effective digital strategies to achieve business goals and key objectives.
 

• Responsible for hiring, coaching, training, and performance management of staff.
• Frequently interacts with reporting supervisors, customers, and/or functional peer group managers, normally involving matters between functional areas or customers.
• Responsible for the management of subordinate staff within a department. Typically has individual contributors as direct reports, but could have supervisory direct reports. Has full responsibility for direct reports.
• Generally provides input to budgeting and financial decisions that impact the department. Requests approval for financial actions beyond a limited scope.
   

• Provides day-to-day leadership by setting priorities, assigning work, and ensuring timeliness and quality standards are met for the digital content team
• Oversees digital marketing initiatives, including social media presence and content marketing efforts, to increase brand awareness and engagement
• Assigns and participates in completion of projects centered on digital content and standards related to ERCOT’s online presence and website design
• Assists in setting priorities for the management of the accuracy, timeliness, and integrity of content flow between channels and other systems
• Maintains ERCOT’s effectiveness and efficiency by working with various ERCOT departments to define, deliver, and support strategic plans related to digital content management
• Oversees and participates in business processes and procedures to support timely and accurate management of public, secure, and internal content according to protocols and courtesy-posting internal protocols
• Promotes understanding of the value and importance of digital content and channels to other stakeholders
• Researches business situations, uses collaborative consulting to coordinate and perform necessary action for both internal and external content issues
• Utilizes a solid working knowledge of capabilities and direction of technology, coupled with an in-depth knowledge of the business needs to support assigned projects
• Demonstrates sound analytical and diagnostic skills dealing with issues that are not readily defined and/or conflict with available information
• Identifies risks and works to mitigate them in relation to department process responsibilities
• Provides oversight for documentation in support of internal and external audits
• Defines and tracks KPIs for web traffic and engagement and uses analytics tools to optimize content and campaigns
• Establishes content governance policies, content calendars, and approval workflows to maintain consistency and quality
• Develops protocols for urgent updates or outage messaging across digital channels
   

• Requires minimum 8 years job related work experience and 2 years in a leadership role in excess of degree requirements. Minimum years of job related experience can include time in leadership roles.

• Bachelor's Degree : Business, MIS, Computer Science or related field (Required)
• or a combination of education and experience that provides equivalent knowledge to a major in such fields is required
   

The foregoing description reflects the minimum qualifications and the essential functions of the position that must be performed proficiently with or without reasonable accommodation for individuals with disabilities.  It is not an exhaustive list of the duties expected to be performed, and management may, at its discretion, revise or require that other or different tasks be performed as assigned.  This job description is not intended to create a contract of employment with ERCOT.  Both ERCOT and the employee may exercise their employment-at-will rights at any time.

ERCOT is firmly committed to equal employment for all qualified persons without regard to race, sex, medical condition, religion, age, creed, national origin, citizenship status, marital status, sexual orientation, physical or mental disability, ancestry, veteran status, genetic information or any other protected category under federal, state or local law.

Expected Salary Range: