Manager, Digital Content

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $59,000-$65,000, bonus eligible

LOCATION: Devils Backbone - Basecamp Brewpub

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:   The Digital Content Manager will lead the strategy and execution of all consumer-facing paid and owned digital media for Devils Backbone & Cisco Brewers. He/she will collaborate with the Marketing Team to grow and develop the organizations digital presence. In addition, this position is accountable for providing consistent and on-going content via all digital content channels.

JOB RESPONSIBILITIES

• Manage the day-to-day execution of the social media strategy, including scheduling, posting, and community managing on all current and other emerging social platforms. Familiar with all major social platforms.

• Develop and execute email marketing campaigns, including strategy, design, content, segmentation, and performance analysis. Proficient with MailChimp.

• Maintain, develop, and optimize the brand website(s), and web based digital ads.

•  Independently create high-quality photo, video, and graphic content for digital and other media platforms. Proficient with tools such as Adobe Creative Suite, Canva, and video editing software.

• Build and oversee the monthly content calendar to plan optimized content for each platform and digital touchpoint.

• Collaborate with Marketing team to proactively develop and deliver best-in-class digital content optimized for each platform.

• Develop deep understanding and ownership of brand voice and knowledge as it is represented digitally.

• Own the development and execution of social and digital media strategies against key initiatives including community building, fan growth, brand awareness, and advocacy.

• Act as the liaison who coordinates across departments to source and craft content into a cohesive story that is delivered on business objectives across all digital channels.

• Collaborate with creative agency partners as needed to create on brand content for a variety of brand needs.

• Travel required 25% of the time for content shoots and to support Marketing Team initiatives.

JOB QUALIFICATIONS:

• Bachelor’s degree in marketing, advertising, or related field.

• 3+ years of experience in digital marketing management, preferably in craft beer industry.

• Strategic thinker who can articulate the brand vision though content and digital brand voice, as well as anticipate and identify consumer needs.

• Creative problem solver who can be collaborative with a diverse cross-functional team.

• Strong prioritization and decision-making skills, with the ability to maintain an excellent attention to detail.

• Proficient in Microsoft Office, major social media outlets, reporting tools (Google Analytics), Adobe Office Suite, and WordPress website management, SEO tools and more.

• Proactive self-starter with positive attitude, and willingness to contribute on an innovative team.

• Skilled project manager who can direct projects from start to finish.

• Strong verbal and written communication skills with an ability to present information in group environments.

• Analytical ability to translate data into actionable insights, must have solid understanding of social and digital analytics and reporting. Expert with tools like Google Analytics.

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!