This position will lead Floor Covering Weekly’s digital presence across all platforms including FCWLive Studio video content planning, producing, and publication.
Responsibilities will include leading and mentoring a small team, improving metrics across all platforms, and creating monetized programs and sales opportunities. This role will work with the Production & Brand Artist for marketing design and creating aligned branding across all products.
- This position requires both independent work, team management, and collaboration with the larger FCW team.
- Some content creation for both online and in print required. Must have strong writing skills.
- Some travel and event attendance required.
The Manager will be expected to:
- Develop current platforms and create new online opportunities for FCW to bring to market
- Develop, manage, and execute customized digital campaigns for clients in collaboration with social, video,and editorial
- Provide analysis and guidance through SEO expertise, Google analytics and other metrics for all digital platforms and products as detailed above while continually staying up to date on the latest developments in analytics. Prepare weekly and monthly analytics reports including performance analysis and perspective
- Attend editorial meetings to provide updates on digital efforts, share ideas on where FCW can be more creative and where improvements can be made
- Create online and print stories related to technology
In addition to the above, the Manager will be responsible for:
FCW1.com:
- Maintain FCW’s website including but not limited to posting all features and news stories (as well as other departments); building, monitoring, and updating pages as needed; managing homepage, menus, ad displays; and, troubleshooting with proactive attention to website experience.
- Write SEO-friendly copy for web pages, YouTube posts and other digital platforms as needed — including descriptions, headlines, captions, etc.
- Post videos to website, emails and on Youtube.
FCW Digital Assets:
- Schedule and prepare FCWDaily and FCWWeekly newsletters based on website and social postings.
FCW Social Platforms:
- Post on, manage and monitor all social platforms including but not limited to Linkedin, Instagram and Facebook. Use metrics to shape content and social media posts and create monetized programs for advertising clients.
FCWLive Studio:
- Video development, production, editing and posting
- Scheduling of production and deployment
- Execute both onsite and offsite production
To be successful in this role, candidates are expected to meet the following requirements:
- Bachelor's degree required
- 3 to 5 years’ experience
- Strong understanding of SEO principles keywords, alt text, etc.
- Proficient in website CMS: building and maintaining web pages, scheduling content, and video deployment
- Basic understanding of HTML and website coding is desired
- Proficient in large volume email platforms for building and sending newsletters
- Experience in developing best practices and leading teams in implementing them
- Additional Software skills: Adobe Creative Cloud, Microsoft Office, MacOS
- Proficient in video production - filming and editing required
In accordance with applicable law, the base salary for this role is between $60,000 - $65,000. A final decision on the successful candidate’s starting salary will be based on several permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, and education.
FCW provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.
About Floor Covering Weekly (FCW):
Established in 1952 and acquired by Hearst Corporation in 1980, Floor Covering Weekly has a proud history of reaching the most influential people and companies in the floor covering industry for more than 70 years. FCW continues to lead, influence and identify the most important trends and events in flooring and is by every measure the undisputed leader. FCW produces 24 print and digital editions, 10 Flooring 101 Guides in print and digital and is active on its FCW1.com site and social platforms. And, through such proprietary research as the Statistical Report and RēCo studies, FCW does not merely report on the world of flooring, but in fact has helped shape and define the industry. www.floorcoveringweekly.com
Skills Required
- Bachelor's degree
- 3 to 5 years' experience
- Strong writing skills
- Strong understanding of SEO principles (keywords, alt text, etc.)
- Experience with Google Analytics and digital metrics
- Proficient in website CMS: building and maintaining web pages, scheduling content, video deployment
- Basic understanding of HTML and website coding
- Proficient in large-volume email platforms for building and sending newsletters
- Experience developing best practices and leading teams to implement them
- Adobe Creative Cloud proficiency
- Microsoft Office proficiency
- macOS proficiency
- Proficient in video production - filming and editing
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
