Manager Digital Communications
At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.
Panera Bread is actively seeking a Digital Communications Manager to join our Digital Communications team to continue to help grow our e-mail and mobile messaging capabilities. The Digital Communications Manager will support the digital communications strategy in driving awareness, trial, frequency, profitable sales, and retention for Panera Bread business lines. This person will manage a nationwide content calendar, coordinate, project manage and oversee Panera Bread’s day-to-day email and mobile marketing activities and campaigns, working closely as a liaison between internal business partners. In this role, the Digital Communications Manager will create and deploy complex and varied email, mobile push, SMS and cross-channel campaigns with responsibilities including but not limited to briefing, creative development, configuration, testing, deployment and tracking of journey building and management (local, broadcast, segmented, transactional, triggered) on behalf of Panera Bread and its business divisions.
A successful candidate is comfortable with ambiguity and thrives in partnering with cross-functional teams. This person can form digital strategies and execute upon them while leveraging customer insights and campaign performance to strategically build future communications. The ideal candidate loves collaborating with teams, dives into details, and is a clear communicator both written and verbally.
We are looking for someone who has strong attention to detail, is adept at multi-tasking and can excel in a fast-paced environment with limited supervision and is a team player. Additionally, the ideal candidate has working knowledge of email/mobile marketing and campaign management technology and related tools (Braze, Adobe Analytics, Tableau, or similar tools.)
Responsibilities:
- Manage a content calendar of promotional, local, ad hoc, scheduled, triggered and dynamic content driven campaigns across Panera’s owned channels
- Work cross-functionally across Field Marketing, Brand Marketing, Integrated Marketing, Loyalty, CRM, and Digital Commerce to develop and integrate cross-functional marketing campaigns
- Create detailed campaign briefs for internal and external teams and work closely with creative and campaign programming to develop and deploy compelling and relevant content
- Manage the workflow and schedule for promotional campaigns
- Provide email and mobile communications thought leadership to internal business partners
- Optimize and implement marketing campaign performance through A/B testing, personalization, and dynamic content
- Continue to evolve Panera’s owned channel capabilities, driving strategic and personalized campaigns
- Work with design & development team on creative development and review with legal
- Ensure accuracy, quality, and brand consistency across all communications
- Consolidate results and report on campaign initiatives
- Monitor, track, report, and make recommendations to continuously improve upon campaigns
- Manage/support of special projects as needed including areas of process improvement, creative refresh projects, launch of other digital communications channels
What you bring:
- Passion for digital communications and understanding of email and mobile best practices, trends and platforms
- Bachelor's degree in marketing, communications, business or equivalent
- Minimum of 4+ years of digital or email marketing including deploying email and mobile campaigns
- Experience managing creative development and directing agencies or internal teams
- Comfortable with translating reporting into recommendations
- Extremely process driven and results driven – this role will define and communicate clear deadlines and schedules for campaign processes
- Proactive, self-motivated and ability to work in a fast-paced, deadline driven environment and manage multiple projects
- Effective time management skills: ability to prioritize, delegate and meet deadlines
- Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems
- Excellent team player, who can take work direction from multiple individuals, learns quickly and is adaptable
- Knowledge of best practices in email and mobile design, delivery and customer engagement; understand CANSPAM and compliance in email and mobile opt in best practices in mobile
- Exceptional verbal and written communication skills and analytical skills
- Experience in Web / Content management a plus
- Experience creating journeys and campaigns in Braze a plus
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What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes.
We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist.
We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.
We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests.
Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada.
Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
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