Manager, Digital and Social Media

JOB SUMMARY & KEY PRIORITIES
If you are a digital marketer looking to channel your skills into a meaningful mission, this is your opportunity to build, grow, and make a tangible impact. As the Manager of Digital and Social Media at Active Minds, you will be the driving force behind translating our strategy into authentic, timely digital and social media content that reaches nearly half a million followers nationwide.
Reporting to the Senior Manager of Digital & Social Media, you will manage our social media presence across all channels and platforms. You will touch every part of the digital ecosystem from high-level social strategy, paid advertising and influencer management to the daily craft of video creation, content publishing, and community management. If you are looking for a role where you can work across multiple disciplines and see the direct mission-aligned impact of your work every day, this is the ideal opportunity.
ABOUT ACTIVE MINDS
Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.
KEY RESPONSIBILITIES
Social Media Strategy & Campaign Execution

• Execute Strategy: Translate the organization's overarching digital strategy into daily, actionable plans across all social media and digital engagement channels.
• Campaign Delivery: Run and optimize integrated digital campaigns (both paid and organic) to move youth and young adult audiences from awareness to active mental health advocacy.
• Content Calendars & Publishing: Own the creation, maintenance, and day-to-day management of the digital content calendar, ensuring consistent, timely, and aligned publishing schedules.
• Trend & Culture Tracking: Actively track emerging platforms, digital trends, and cultural moments impacting youth and young adults to ensure Active Minds remains culturally relevant and responsive.
• Cross-Functional Support: Collaborate with internal program, partnership, and development teams to build social plans that support organization-wide initiatives.

Content Creation & Digital Storytelling

• Hands-on Creation: Draft, produce, and edit high-quality, audience informed content across channels inclusive of short-form video (Reels, TikToks), graphics, and interactive formats.
• Brand Voice & Accessibility: Maintain an authentic, inclusive, and engaging tone that resonates with youth, while ensuring all content meets visual brand guidelines and accessibility standards (e.g., alt-text, captions).
• Asset Collaboration: Work closely with the Creative and Communications teams to transform mental health messages into digestible, visually compelling digital stories.

Creator & Influencer Engagement

• Relationship Management: Source, pitch, and manage day-to-day relationships with digital content creators and influencers who align with the Active Minds mission.
• Co-Creation: Collaborate directly with creators to develop authentic co-branded content that expands reach and connects naturally with youth audiences.
• Community Cultivation: Help build and sustain a diverse, active community of digital ambassadors and advocates.

Social Listening, Performance Tracking & Optimization

• Active Social Listening: Monitor comments, direct messages, and broader online conversations daily to track audience sentiment, build community trust, and identify fast-moving trends.
• Analytics Tracking: Run regular performance reports using platform analytics to monitor key engagement metrics (reach, growth, video views, click-through rates).
• Data-Driven Adjustments: Translate performance data into practical, actionable recommendations to continuously improve content quality and campaign ROI.

Project Management & Collaboration

• Workflow Ownership: Coordinate day-to-day digital workflows and asset pipelines to ensure all social deliverables are executed smoothly and on time.
• Cross-Functional Partnership: Partner seamlessly with Marketing, Programs, and Development teams to provide hands-on digital support for their respective goals.
• Insights Sharing: Serve as an internal resource on youth digital habits, regularly sharing insights on platform updates and shifting algorithms with the broader communications team.

ABOUT YOU

• Strategic & Action-Oriented: A strategic thinker who can align with a big-picture strategy and turn it into daily, high-impact execution.
• Empathetic Storyteller: A creative communicator who appreciates that everyone has an important story to tell and is passionate about capturing youth voices.
• Strong Writer: A talented writer and creator who can easily adopt and maintain Active Minds’ approachable, authentic brand voice.
• Collaborative Partner: A supportive team member (and coordinator of external creators/partners) who values clear communication, collaboration, and mutual growth.
• Digital Literacy: A strong grasp of digital storytelling, audience engagement, daily community management, and nonprofit communications.
• Data-Informed Presenter: Comfortable sharing platform data, campaign strategy, and key digital learnings with the broader communications team and internal stakeholders.
• Hands-on Platform Experience: Proven experience directly managing active social media channels and supporting the rollout of digital campaigns or creator programs.
• Organized Multitasker: Accustomed to managing multiple projects, content schedules, and differing deadlines simultaneously in a fast-paced environment.
• Excellent Communicator: Ability to communicate effectively, openly, and enthusiastically across all levels of the organization—from fellow managers and associates to department leadership.
• Mission-Driven: A deep passion for youth mental health and a strong belief that equity and social justice are essential to this work.

You need to have:

• 4–6 years of experience in social media marketing, digital media, or content creation, preferably with brands or organizations connecting with young adult audiences.
• 1–2+ years of experience managing internal team members and external partners (such as interns, fellows, vendors, or digital content creators).
• Strong expertise in day-to-day social media execution, content optimization, and using platform analytics to build regular performance reports.
• Experience with paid advertising
• Proficiency with online tools and platforms including Sprout Social, Meta Ads Manager, TikTok Creator Marketplace, and project management tools like ClickUp.

OUR CULTURE  
Active Minds is a place where every employee matters. We value diverse perspectives, radical  authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance. 
Active Minds is an equal opportunity employer that works to advance racial equity and social justice in an increasingly multicultural and globally connected world. We value diverse experiences, including with regard to educational background, intersectional identities, and lived experiences. We make a particular effort to recruit people of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities. Active Minds encourages all to apply for our open positions as we depend on a diverse staff to carry out our mission. 
COMPENSATION 
This position offers an initial range salary of $68,250–$77,700 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 3 salary band, and as such, has the potential to grow to $96,000 over time. FLSA Status: Exempt.
Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.
Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.
ACTIVE MINDS RECRUITING PROTOCOLS 

• Active Minds will never ask an applicant to send – and Active Minds will never send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process. 
• Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process; 
• Active Minds will never extend a job offer without first conducting multiple rounds of video interviews. The Active Minds interview/hiring process will always include at least 3 virtual interviews. 
• All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team.  
• If you are expecting an email from Active Minds, please always verify that the sending domain in the email is activeminds.org and NOT any variation of it. 
•  For further information on how to protect yourself from employment scams, please review these “Consumer Advice” guidelines. 

HOW TO APPLY 
The preferred deadline is July 27, 2026. Please submit a resume and complete the application form here. This search is being supported by NRG Consulting Group. Contact [email protected] with any questions.