Senior Manager of Demand Generation

What You’ll Do:

• Campaign Strategy & Execution:
• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, SEO/SEM, and webinars.
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.


• Cross-Functional Collaboration:
• Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments.
• Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance.
• Support field marketing and partner marketing initiatives as part of larger integrated programs.


• Measurement & Optimization:
• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
• Leverage insights to continuously optimize performance across channels and tactics.
• Own reporting and insights for your campaigns—what worked, what didn’t, and why.

What You Bring:

• 5–7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software.
• Track record of building and optimizing multi-channel campaigns that convert leads into pipeline.
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., 6sense).
• Strong analytical mindset—you’re comfortable interpreting data, building reports, and using insights to drive decisions.
• Experience collaborating with Sales and SDR teams to drive program success.
• Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
• A test-and-learn attitude with curiosity, creativity, and grit.