Director of Marketing

What does BPM stand for? Innovation, opportunity, community, diversity, inclusivity, flexibility and so much more. B-P-M stands for “Because People Matter,” because at our core, our people drive everything we do and how we do it.

We are a forward-thinking, full-service accounting firm providing modern solutions to businesses across the globe. We focus on comprehensive assurance, tax, and consulting services for our clients, and we provide our people and our community with the resources to lead meaningful and purposeful lives. While we are one of the largest California-based accounting firms, our flexible work locations and schedules mean we have professionals across the continent. BPM offers a rich diversity in clients, industries, and overall work. Our teams and our clients drive us to provide quality services and ignite unique insights and ideas that contribute to our continued success. Our clients come from diverse backgrounds and industries, which keep our people intellectually challenged every day.

Our initiatives and ideals lead to our continued recognition as one of the “Best Places to Work” in the Bay Area and beyond. We are dedicated to providing meaningful careers for all our employees along with fostering an environment that allows an integrated lifestyle. Our flexible culture allows our professionals to live a balanced lifestyle between their work responsibilities and personal commitments.

Job Description: We are seeking a proactive and detail-oriented Demand Generation Manager (Player/Coach) to join our dynamic team. The ideal candidate will play a crucial role in driving growth through outbound marketing efforts (Webinars, Social, Co-Partner Marketing), market research, NetSuite, Salesforce and ERP-related content and supporting our outbound campaign management efforts.

Responsibilties

• Conduct comprehensive research on industry trends, competitor offerings, and potential client contacts by micro vertical.
• Create and manage content (i.e., webinars, case studies, blogs, e-books, etc.) from ideation to execution and delivery.
• Responsible for driving communication across various channels (Social, Web, Etc.)
• Work with NetSuite teams (Marketing, PE and Associations, Direct Sales, AMO Sales) to create and execute on content to promote Caravel and BPM services to relevant teams.
• Co-Market and Collaborate with NetSuite Marketing Team via Data Sheets, Webinars, Social Posts, etc.
• Identify key software and industry-focused opportunities for campaigns to align with market trends and Caravel / BPM initiatives.
• Assist in the content creation for outbound marketing campaigns, including email outreach and follow-ups.
• Conduct comprehensive research on industry trends, competitor offerings, and potential client contacts by micro vertical.
• Analyze data to provide insights and reports to the sales team.
• Work closely with the sales and marketing teams to align strategies and share insights.
• Support the team in special projects and/or business development programs as needed.
• Generate regular reports on lead generation activities, conversion rates, and other key metrics.
• Present findings and recommendations to the management team.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• 2-4 years of experience in marketing, sales, or a related area.
• 2-4 years of experience working with ERP, CRM, or other technology services organizations.
• Proficiency in Microsoft Office Suite and CRM tools (e.g., Salesforce, Mailchimp).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills.
• Self-motivated with a proactive approach to problem-solving.