Manager-Demand Generation - India and SAARC

Job Title:

Manager-Demand Generation - India and SAARC

About Trellix:

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

Role Overview:

Demand generation is responsible for developing and driving fully integrated , high impact marketing campaigns , strategies and planning /implementing strategic events and activities . These are designed to help new and existing customers realize the value of Trellix, increase engagement , generate new sales conversation , resulting in increased pipeline and revenue generation.

About the role

• Lead the development and execution of the India and SAARC Marketing Plan, ensuring alignment with regional objectives. Collaborate closely with sales and partner teams to drive customer engagement, identify and leverage market opportunities, and deliver measurable results.

• Develop and implement multi-channel demand generation strategies to attract and convert qualified leads.

• Identify target audiences and create customized campaigns to engage them at different stages of the buyer’s journey 

• Manage end-to-end marketing campaigns, including email, social media, content marketing, paid media, webinars, and events.

• Coordinate and execute logistics for regional events and campaigns.

• Implement marketing programs with key channel partners to increase product visibility, generate leads, and drive sales.

• Continuously optimize campaigns based on performance metrics and feedback.

• Coordinate and execute regional webinars as part of our global campaigns program 

• Design and execute lead nurturing programs that move prospects through the sales funnel.

• Collaborate with sales teams to ensure timely follow-up on qualified leads.

• Partner with content and creative teams to produce compelling assets, such as whitepapers, eBooks, case studies, and infographics.

• Ensure consistent brand messaging and alignment with overall marketing strategy. 

• Track and analyze key performance indicators (KPIs) such as lead volume, conversion rates, cost-per-lead, and ROI.

• Provide regular reports with actionable insights to optimize future campaigns

• Work closely with cross-functional teams, including sales, channel, corporate communication , product marketing, and customer success, to ensure alignment on goals and initiatives.

• Stay updated on industry trends and best practices, both at a marketing and industry level 

About You:

• 5+ years’ digital marketing experience, preferably in B2B technology markets. At least 2 years being responsible for the demand generation function at a SaaS or Cyber Security company.

• Experience working with teams across global time zones

• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.

• Deep understanding of optimization requirements at the different stages of the funnel.

• In-depth knowledge of CRM and marketing automation systems, experience with Salesforce, Marketo and 6Sense is a strong asset.

• Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.

• Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention).

• Outstanding English communication and language skills

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.