This position is available in both Amsterdam and Chambery
Join Protolabs at a pivotal moment of growth as our Manager of Demand Generation for EMEA. This role will is where you’ll shape how we attract, engage, and grow customers across some of the world’s most dynamic markets. In this role, you’ll own the end‑to‑end regional demand strategy, driving measurable pipeline growth, accelerating new customer acquisition, and unlocking expansion and reactivation opportunities that directly impact revenue.
You’ll lead and inspire a high-performing team of regional marketing and channel specialists, while partnering closely with sales, account management, product, and global marketing leaders. Together, you’ll deliver integrated, data-driven campaigns that align tightly with commercial goals and elevate the customer experience across the full lifecycle.
This is a strategic leadership role with meaningful hands-on ownership. You’ll apply modern, best-in-class demand generation practices—spanning events and partner marketing, account-based marketing (ABM), and advanced marketing technology—while introducing innovative approaches like GTM engineering and AI-enabled workflows. With a strong focus on performance analytics, you’ll continuously optimize programs to resonate with diverse EMEA audiences and maximize impact.
If you’re energized by building scalable growth engines, collaborating across global teams, and using data and innovation to drive results, this is an opportunity to make a visible, lasting impact at a category-leading digital manufacturing company.
What you'll do:
- Define and execute the EMEA demand generation strategy to drive regional pipeline (quote) growth, customer acquisition, customer expansion, and revenue contribution.
- Develop integrated multi-channel campaigns across digital, ABM, email, webinars, events, paid media, partnerships, and lifecycle marketing initiatives.
- Partner closely with regional sales leadership to align marketing priorities with commercial objectives, target industries, strategic accounts, and pipeline goals.
- Develop and implement account-based marketing (ABM) strategies to engage, convert, and expand prioritized industry and enterprise accounts.
- Support full-funnel customer lifecycle initiatives, including acquisition, pipeline (quote) acceleration, customer retention, and account expansion.
- Utilize audience insights, intent signals, behavioral data, and campaign performance metrics to improve targeting, personalization, and conversion effectiveness.
- Lead the planning, execution, optimization, and reporting of regional demand generation campaigns across EMEA markets.
- Ensure regional campaigns and messaging are aligned with global brand strategy while remaining locally relevant across diverse markets and cultures.
- Collaborate with Product Management and Marketing Communications teams to support product launches, regional initiatives, and strategic growth campaigns.
- Drive regional content localization and market adaptation strategies to improve customer resonance, engagement, and conversion performance.
- Oversee updates and optimization of regional website content and digital customer experiences.
- Oversee the planning and execution of EMEA events, trade shows, roadshows, webinars, and partner initiatives aligned with new customer, pipeline (quote) and revenue objectives.
- Ensure event and webinar strategies are integrated into broader regional demand generation and ABM programs.
- Evaluate event performance and contribution to pipeline (quote) generation, customer acquisition and expansion goals.
- Oversee sector campaigns driving target account engagement by aligning marketing-led outbound, paid social, and content activities.
- Leverage CRM, marketing automation, ABM, analytics, and AI-enabled marketing tools to improve campaign effectiveness, personalization, operational efficiency, and customer engagement.
- Partner with Marketing Operations and Revenue Operations teams to help build and optimize customer data, lead lifecycle management, attribution modeling, lead scoring, funnel performance, and conversion efficiency.
- Identify opportunities to automate workflows, improve reporting capabilities, and scale regional marketing performance through technology and process optimization.
- Evaluate emerging marketing technologies, AI capabilities, and industry best practices to continuously improve demand generation effectiveness.
- Establish quarterly team goals, KPIs, and performance benchmarks aligned with pipeline growth, revenue contribution, acquisition efficiency, and account engagement objectives.
- Manage and optimize the EMEA demand generation and ABM budget, ensuring investment decisions are data-driven and aligned with business priorities and ROI targets.
- Analyze campaign, funnel, and channel performance to identify optimization opportunities and improve marketing effectiveness.
- Develop reporting frameworks and dashboards that connect marketing activities to pipeline (quote), revenue impact, and business outcomes.
- Foster a culture of experimentation, testing, continuous learning, and performance optimization across the regional marketing team.
- Lead, mentor, and develop a high-performing team of regional marketing and channel specialists.
- Collaborate closely with Sales, Revenue Operations, Product Management, Marketing Communications, Digital, and Global Marketing teams to maximize campaign impact and alignment.
- Act as a strategic bridge between EMEA market needs and global marketing priorities, providing insights and recommendations to drive continuous improvement.
- Promote strong cross-functional collaboration, accountability, and customer-centric decision-making across regional initiatives.
Demand Generation Strategy & Pipeline Growth
Campaigns, Content, & Regional Execution
Events, Webinars, & Industry Engagement
Marketing Technology, AI, & Operational Excellence
Performance Management & Analytics
Leadership & Cross-Functional Collaboration
What it takes:
- Proven experience in demand generation, growth marketing, or regional B2B marketing management roles.
- Strong experience developing and executing multi-market EMEA demand generation strategies that drive measurable pipeline and revenue growth.
- Demonstrated success leading integrated multi-channel marketing campaigns.
- Experience organizing offline events and tradeshows.
- Experience marketing to technical, industrial, manufacturing, engineering, or B2B technology audiences is highly desirable.
- Strong understanding of B2B buying journeys, account engagement strategies, and customer lifecycle marketing.
- Experience leveraging CRM, marketing automation, ABM, analytics, and data platforms to drive measurable outcomes.
- Strong analytical, reporting, and budget management capabilities with a data-driven decision-making mindset.
- Experience leading, mentoring, and developing high-performing marketing teams.
- Excellent stakeholder management and cross-functional collaboration skills within global organizations.
- Strategic and commercially minded leadership approach
- Strong execution and operational excellence
- Customer-centric and solutions-oriented mindset
- Adaptability and resilience in fast-changing environments
- Strong communication and stakeholder influence skills
- Bias for action and continuous improvement
- Collaborative leadership style with strong team development focus
- Solutions-first mindset
- Positive energy
What's in it for you:
- Annual company bonus – we celebrate success together and reward both individual contributions and overall business performance.
- Well-being support – access to OpenUp, providing professional psychological support to help you stay healthy and balanced.
- Daily lunch and snacks – shared meals in the office create space to connect, recharge, and strengthen collaboration.
- Learning & development opportunities – access to external training and events, as well as our in-house LEARN platform, offering a wide range of courses and workshops to support your growth.
- Regular team events and socials – fostering connection, collaboration, and a strong sense of community.
Our success is built on our people. We are committed to creating an environment where everyone feels empowered to be their authentic selves and do their best work. Alongside a supportive and inclusive culture, we offer a range of benefits designed to make work both rewarding and enjoyable:
Skills Required
- Proven experience in demand generation, growth marketing, or regional B2B marketing management roles
- Strong experience developing and executing multi-market EMEA demand generation strategies
- Demonstrated success leading integrated multi-channel marketing campaigns
- Experience organizing offline events and tradeshows
- Experience marketing to technical, industrial, manufacturing, engineering, or B2B technology audiences
- Strong understanding of B2B buying journeys and customer lifecycle marketing
- Experience leveraging CRM, marketing automation, ABM, analytics, and data platforms
- Strong analytical, reporting, and budget management capabilities
- Experience leading, mentoring, and developing high-performing marketing teams
- Excellent stakeholder management and cross-functional collaboration skills
Protolabs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Protolabs and has not been reviewed or approved by Protolabs.
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Healthcare Strength — Medical, dental, and vision options are broadly available and described as good to excellent. Additional protections like short- and long-term disability and life insurance bolster the overall package.
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Leave & Time Off Breadth — A starting PTO allotment plus paid holidays, along with added wellness and volunteer time, is emphasized, with some roles noting PTO growth over tenure. Paid caregiver leave appears in postings and supports flexibility for life events.
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Retirement Support — A 401(k) with company match and immediate vesting is offered, supporting long-term savings. This foundation is frequently cited alongside core financial benefits as a strong element of total rewards.
Protolabs Insights
What We Do
Protolabs is the world's fastest digital manufacturing source for rapid prototyping and on-demand production. The technology-enabled company produces custom parts and assemblies in as fast as 1 day with automated 3D printing, CNC machining, sheet metal fabrication, and injection molding processes. Our digital approach to manufacturing enables accelerated time to market, reduces development and production costs, and minimizes risk throughout the product life cycle. 3D Printing Our 3D printing service offers a wide selection of materials and technologies to create prototypes and end-use parts with complex geometries and detailed features. With tight process controls, careful design reviews, and extensive quality monitoring, we ensure precise and repeatable 3D-printed parts, every time. CNC Machining We use 3- and 5-axis milling along with turning to machine parts from commercial-grade plastics and metals. Our online quoting system and automated manufacturing process enable us to ship parts within 24 hours, helping customers accelerate development and reduce time to market. Sheet Metal Fabrication Protolabs is an industry leader in quick-turn sheet metal parts for both prototyping and low-volume production. Our digital approach to manufacturing enables us to fabricate sheet metal parts in as fast as 5 days. Additionally, we can support our customers’ development efforts with component assemblies, several finish options, and screen printing. Injection Molding Our injection molding service offers two options—prototyping and on-demand manufacturing—which provide customers a tooling solution that aligns with their project’s requirements. It’s used for quick-turn prototyping, bridge tooling, and low-volume production of up to 10,000+ parts in 15 days or less.
