The Analytics, Investments and Marketing Enablement (AIM) team within Global Commercial Services Marketing (GCSM) powers customer acquisition, engagement, and retention through data, advanced analytics, and AI.
Within AIM, the Customer Experience Optimization (CXO) Personalization – GCS Digital Acquisitions team is focused on building scalable, intelligent personalization for SME customers across acquisition channels—including website and application experiences.
This team sits at the intersection of AI/GenAI, advanced analytics, and digital product, with a mandate to build AI-native personalization capabilities. The team is responsible for shaping how we deliver relevant, context-aware experiences to SBS and Corporate prospects in real time, with a strong focus on building scalable systems and capabilities, not just analyzing outcomes.
How will you make an impact in this role?
In this role, you will focus on executing personalization strategies and developing analytical solutions that improve customer engagement and conversion. You will work closely with cross-functional partners to embed personalization into digital experiences and support the delivery of scalable, data-driven use cases.
ResponsibilitiesCXO Personalization & Digital Experience Design:
- Define and lead personalization strategies across SME acquisition journeys, ensuring alignment with business goals.
- Own end-to-end delivery of personalization use cases—from ideation through deployment and continuous optimization.
- Drive the shift from one-off analyses to scalable, production-grade personalization systems.
AI / GenAI-Driven Decisioning:
- Lead the design and deployment of AI/ML and GenAI-driven decisioning systems (e.g., next-best-action, adaptive journeys).
- Integrate advanced techniques such as LLMs and reinforcement learning into live customer experiences.
- Set direction for AI-native personalization architecture and best practices.
Scalable Data Science & Systems Thinking:
- Architect scalable data science solutions leveraging large, complex datasets (behavioral, clickstream, firmographic).
- Establish reusable frameworks, pipelines, and decisioning systems integrated into modern martech ecosystems.
- Partner with engineering to productionize and scale models in real-time environments.
Problem Solving & Insight Generation:
- Tackle ambiguous, high-impact business problems with structured, hypothesis-driven thinking.
- Synthesize data into clear, actionable insights that inform product and experience design.
- Apply measurement as a supporting tool to validate and refine personalization strategies.
Cross-Functional Leadership & Influence:
- Serve as a key thought partner to marketing, product, and engineering leaders.
- Influence roadmap prioritization and drive alignment across stakeholders.
- Mentor junior team members and elevate analytical and technical standards across the team.
Minimum Qualifications:
• Exceptional analytical and problem-solving skills, with the ability to break down complex, ambiguous problems into structured solutions.
• Demonstrated ability to solve open-ended problems with minimal structure, applying strong first-principles thinking and logical rigor.
• Strong programming experience in Python, SQL, or similar languages.
• 3+ years of hands-on experience with machine learning techniques (e.g., regression, clustering, tree-based models, or similar).
• Experience working with large-scale data and building analytical solutions in a digital or product environment.
• Demonstrated ability to work across cross-functional teams (product, engineering, marketing).
• Strong communication skills with the ability to translate complex ideas into clear, actionable narratives.
Preferred Qualifications:
• Experience in personalization, recommendation systems, or real-time decisioning.
• Master’s degree in a quantitative field (e.g., Engineering, Computer Science, Mathematics, Statistics, Economics).
• Familiarity with digital ecosystems (e.g., web/app analytics, identity resolution, martech stacks, experimentation platforms).
• Exposure to or hands-on experience with GenAI applications (e.g., LLMs, prompt engineering, AI-assisted workflows).
• Experience building or contributing to end-to-end data products or decisioning systems.
• Strong intuition for customer experience design and digital journeys.
• Ability to operate in a fast-paced, build-oriented environment with a focus on impact and scalability.
Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- Exceptional analytical and problem-solving skills
- Ability to solve open-ended problems with minimal structure using first-principles thinking
- Strong programming experience in Python, SQL, or similar languages
- 3+ years hands-on experience with machine learning techniques (regression, clustering, tree-based models, etc.)
- Experience working with large-scale data and building analytical solutions in a digital or product environment
- Demonstrated ability to work across cross-functional teams (product, engineering, marketing)
- Strong communication skills, able to translate complex ideas into clear narratives
- Experience in personalization, recommendation systems, or real-time decisioning
- Master's degree in a quantitative field (Engineering, CS, Math, Statistics, Economics)
- Familiarity with digital ecosystems (web/app analytics, identity resolution, martech stacks, experimentation platforms)
- Exposure to or hands-on experience with GenAI applications (LLMs, prompt engineering, AI-assisted workflows)
- Experience building or contributing to end-to-end data products or decisioning systems
- Strong intuition for customer experience design and digital journeys
- Ability to operate in a fast-paced, build-oriented environment focused on impact and scalability
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
