Manager, D2C Campaign Management (UMe)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

UMe and Famehouse are seeking a D2C Campaign Manager to join our teams supporting UMe’s D2C roster. This role will report into Famehouse, but will be deeply embedded into UMe’s operations and based out of our Santa Monica offices. Working in a cross-functional team of D2C experts, you’ll lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan.

Candidates must be highly organized, detail-oriented, and have excellent communication & collaboration skills.

How you’ll CREATE:

• Lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan.
  • Support the Account/Label lead to drive end-to-end D2C campaign execution across teams, working closely with teammates across creative, store management, site merchandising, production, operations, and fan services to keep all deliverables on track
  • Ensure calendar & campaign plans are updated daily / as plan details change across core planning tools (planning board, product setup sheets, etc.)
  • Manage all timelines & milestones across campaigns, ensuring all internal & external partners are briefed appropriately and stay on track
  • Ensure all central stakeholders have clear direction & details needed in order to deliver on their role responsibilities for each store / campaign
  • Coordinate global D2C launches, liaising between US & International teams
• Ensure the cross-functional team operates efficiently in tight unison, so we deliver the highest service level to the label and their artists.
  • Foster a positive, collaborative, and trusting environment of mutual respect and support across internal FH partners supporting UMe's business
  • Work across UMe, Famehouse, Bravado and other internal teams to facilitate collaboration between appropriate stakeholders across programs, ensuring teams are briefed and integrated appropriately from planning through to execution and fulfillment.
  • Report back to UMe, Famehouse, and artist teams on progress against campaign milestones & deliverables, outstanding items needed, store performance, etc.
  • Ensure relevant individual team members are pulled directly into conversations when appropriate.
  • Liaise with Finance teams across eCommerce programs, including managing campaign P&Ls.
  • Ensure eCommerce program compliance with UMG and eCommerce policies.

Bring your VIBE:

• 3-5+ years of relevant experience working in Label Marketing, eCommerce/D2C, music merchandise or related fields.
• Must be available to work nights and weekends, especially during priority releases and maintain a high level of responsiveness with artist and partner teams via text, phone, email, chat, etc.
• Rich understanding of the fan experience; passion for the impact of catalog music is a major plus
• Strong attention to detail
• Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines
• Self-accountability to follow-through with proper consistent updates to stakeholders
• Excellent computer skills, including Microsoft Office, Excel, PowerPoint, and Google docs
• Experience with Monday.com and Shopify preferred, but not required
• Extremely organized and comfortable streamlining multiple moving parts and comfortable working across multiple high priority projects simultaneously
• Strong track record of working directly with artists and/or label teams; demonstrated ability to build trust with artist teams. Existing relationships within a label or management team is a major plus
• Flexible and able to adapt to changing client needs in a fast-paced environment.
• Familiarity with physical music and merchandise production is strongly preferred.
• Strong critical thinking skills and ability to know when to escalate potential issues to the relevant executive teams

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.