The Manager, Customer Targeting & Eligibility Consultant is part of the U.S. Targeting Operations (USTO) team within the broader Enterprise Communications & MarTech Experiences (ECMX) organization at American Express. USTO partners with AmEx U.S. businesses to develop customer audience strategies and support marketing campaign execution across channels. This role is primarily focused on supporting the U.S. Marketing organization.
How will you make an impact in this role?
The Manager, Customer Targeting & Eligibility Consultant partners closely with Marketing teams to develop audience strategies for direct marketing campaigns that connect Consumer and Commercial customers with relevant offers and experiences. Acting as a subject matter expert in audience development and campaign execution processes, this role provides strategic recommendations and data-driven solutions that help marketers achieve campaign objectives.
This position is responsible for ensuring accurate, compliant, and timely campaign audience execution by translating business requirements into clear operational instructions and collaborating with campaign execution team based in India. The manager also resolves complex operational challenges, conducts testing and analysis, and identifies opportunities to improve processes through automation and operational efficiencies.
In addition, this role serves as a trusted advisor to Marketing partners by providing guidance, training, and ongoing support related to audience strategy development and campaign list execution processes.
Responsibilities- Provide consultation to marketing on customer audience creation for card and balance acquisition campaigns targeted to Consumer and Commercial customers- this includes research on new data elements, reviewing segmentation, advising marketing on ways to reduce campaign complexity and associated operational risk, meeting with risk and analytic partners, and helping marketers submit requests accurately in our platforms.
- Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery.
- Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform.
- Troubleshoot and research any data anomalies or customer complaints
- Identify & implement process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
- Train marketers on targeting processes
- College Degree required
Preferred Qualifications
- Strategic and logical thinker
- Understanding/experience with marketing operations
- Experience working with data and marketing platforms (e.g.- Unica, Redpoint, Adobe, Salesforce)
- Highly organized, able to prioritize and meet deadlines
- A "can do" attitude
- Creative problem solver
- Strong relationship and communication skills- able to explain complex/technical concepts in layman's terms
- Control and compliance mindset
- Big data platform/programming a plus (Hive, PySpark SQL, etc.)
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- College degree
- Authorized to work in the U.S. (no visa sponsorship)
- Strategic and logical thinker
- Understanding/experience with marketing operations
- Experience with marketing and customer platforms (Unica, Redpoint, Adobe, Salesforce)
- Highly organized and able to prioritize to meet deadlines
- Can-do attitude and creative problem solver
- Strong relationship and communication skills; explain technical concepts simply
- Control and compliance mindset
- Familiarity with big data platforms/programming (Hive, PySpark, SQL)
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
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