Manager, Customer Marketing

Posted 6 Days Ago
Be an Early Applicant
Utah
3-5 Years Experience
HR Tech
The Role
The Manager of Customer Marketing will lead a team to enhance customer engagement through strategic marketing initiatives. Responsibilities include overseeing customer events, developing a customer community, nurturing customer advocates, and aligning marketing strategies with business goals. The role requires strong leadership, analytical skills, and collaboration with various internal teams to drive loyalty and retention.
Summary Generated by Built In

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

Essential Job Duties

We’re searching for a dynamic and strategic customer marketing leader who’s ready to elevate customer engagement to the next level. If you're passionate about creating impactful marketing programs that drive loyalty and retention, this could be the perfect fit for you.

In this role, you’ll manage a team to design and implement a range of customer engagement initiatives, including customer events, building a thriving customer community, and driving customer advocacy. You bring a customer-first mindset, blending analytical skills with creativity, strong organizational abilities, and a knack for collaboration and communication.

If you take your work seriously—but know how to keep things light and fun—you’ll fit right in.

As a leader on our team you will be responsible for:

  • Team Leadership and Development: Provide guidance, mentorship, and professional development opportunities to direct reports, fostering a collaborative and high-performing team environment.
  • Performance Management: Set clear performance goals, conduct regular one-on-one meetings, provide constructive feedback, and conduct performance reviews to ensure team members meet their objectives and grow in their roles.
  • Workload Management and Prioritization: Oversee and assign tasks and projects, ensuring the team’s workload is balanced, deadlines are met, and resources are allocated effectively to achieve marketing goals.
  • Strategic Alignment: Ensure that the team’s efforts align with overall company objectives and marketing strategies, providing direction and adjusting priorities as needed.

Reporting and Communication: Regularly report on team progress, challenges, and successes to senior management, ensuring transparency and alignment with broader marketing initiatives.

What You Need to Get the Job Done

  • 2-3+ years of experience managing customer marketing at a company, including leading a team with multiple direct reports.
  • Solid experience leading event strategy or partnering with internal teams to oversee customer-involvement and customer invitations. 
  • Experience identifying target account lists or ABM strategies to develop unique ways to engage priority accounts.
  • A strong understanding of customer communities with an aptitude for fostering a sense of belonging and encouraging active participation.
  • Proficiency working with customer advocates, facilitating testimonials, case studies, and speaking opportunities that showcase the value of our products.
  • Ability to develop an understanding of the customer journey from awareness to engagement to conversion.
  • Data analysis skills to measure the success of marketing initiatives and identify areas for improvement.
  • Experience collaborating with internal teams such as sales, product, and customer success to align marketing strategies with overall business goals.

What Will Make Us REALLY Love You 

  • Balance multiple priorities and drive alignment across multiple teams
  • Think critically about the efficacy of current programs and make informed recommendations on areas for improvement
  • Be creative and think outside the box

What You'll Love About Us

  • Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back.  Get paid to give your time to the community: ask us about this!
  • Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
  • Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!

In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!

  • Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For” and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, click here.

The Company
HQ: Lindon, UT
1,154 Employees
On-site Workplace
Year Founded: 2008

What We Do

Serving more than 26,000 customers and 2,500,000 employees, BambooHR is the leading software provider powering the strategic evolution of HR in small and medium businesses.

BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS). Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same. BambooHR's clients include innovators like SoundCloud, Foursquare, Freshbooks, Stance, Reddit, Magnolia Homes, and others in more than 100 countries and 8 languages worldwide. To find out more,

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