Manager, Customer Lifecycle & Retention Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The role of Manager, CLM (Customer Lifecycle Management) and Retention Marketing are crucial in an organization as they directly impact customer satisfaction, loyalty, and overall business performance. The role focuses on managing the entire customer lifecycle to enhance engagement and loyalty, while Retention Marketing aims to retain existing customers by developing personalized marketing strategies and reducing churn.

Job Description

1. Develop, execute and analyze CLM and retention strategy campaigns.

2. Manage customer retention, persistency, and engagement activities.

3. Content Creation and Management: Develop, manage, and distribute high-quality content that aligns meets the objective for the role.

4. Collaborate and manage working cross functionally especially in projects related to Sales Force/CEP.

Qualification & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in marketing communications, with a focus on CLM and retention marketing campaigns.
• Experienced with sales force/CEP campaign
• Strong understanding of digital marketing, including social media, SEO/SEM, and lead generation.
• Excellent project management and organisational skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Strong written and verbal communication skills in both Bahasa Malaysia and English.
• Attention to detail and ability to manage multiple projects simultaneously.
• Familiarity with Shariah guidelines is a plus.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.