Job Description Summary:
Manager, Customer Development - Front Line Marketing
Key Responsibilities -
1. Portfolio Strategy & Execution Planning
Translate Category Growth Strategies into channel-specific Portfolio Execution Plans for CMG channels
Lead Integrated CMG Calendar - ensuring alignment between brand priorities, trade windows, and channel plans, along with budget ownership across brands x channels
2. Annual Business Planning for accelerating customers (JBP & VDATE Closures) -
Own the end-to-end JBP process for key CMG accounts - including bespoke ideation, brand-thinking synthesis, budget conversations, prioritization frameworks, and finalization of the FY Customer Marketing Calendar
Drive VDATE Closures independently - covering top-line budget alignment with Brand teams, DME/UC tabulation, KAM sign-offs, final program summaries, execution follow-through, and post-program performance reporting
Serve as the single point of integration between Marketing and CMG during annual and mid-year planning cycles
3. Customer & Bottler Engagement
Build and deliver customized selling stories and pitch decks for customer-facing presentations — tailored to individual account needs and bottler expectations
Lead Bottler/Customer Connect sessions - developing brand top-line thinking with account-specific execution plans
4. Shopper Marketing & Digital Execution
Develop and execute Shopper Marketing programs in close partnership with CMG KAMs - bridging consumer marketing strategy with in-store shopper behaviour
Brief and manage Shopper Creative development across channels
5. Insights & Analytics
Track brand performance , program performance, derive shopper learnings, and sharpen future planning.
Own data-based decision-making for all CMG marketing investments — including ROI analysis, sell-in decks, and performance dashboards
Build analytics frameworks that connect category growth metrics with channel-level execution KPIs.
Qualifications & Requirements
4+ years of experience in the TCCC system.
Highly proficient in Business Analytics and very comfortable with Data
MBA from Top Tier Business School is preferred
Communication Focus
Collaborate across TCCC System to bring the final strategies to life
Influence subject matter experts (internal teams like Connections, Activation, CE , Assets and R&D – and external agencies like Creative, Design agencies).
Skills:
Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Shopper Marketing, Sponsorships, SWOT Analysis, Team ManagementLocation(s):
IndiaCity/Cities:
GurugramTravel Required:
26% - 50%Relocation Provided:
YesJob Posting End Date:
June 24, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- 4+ years of experience in the TCCC system.
- Highly proficient in business analytics and comfortable working with data (ROI analysis, dashboards).
- MBA from a top-tier business school.
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
-
Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
-
Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
-
Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
