Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Responsibilities
Reporting to the Associate Director, you’ll be accountable for:
- Media Planning: work with and assist the Associate Director and Director to establish media objectives, plans, and troubleshooting. Delegate work across planners and assistants, ensure accuracy, and a strong level of detail. Know the ins and outs of the plan and strategy to answer questions that may arise. Stay on top of trends and industry news - share with relevant team members and clients.
- Campaign Management: lead and manage digital campaigns from the planning to activation to optimizations. Currently covering standard display banners, video, digital audio.
- Team Management: manage-up with Directors on account status and handling team workload, while managing and developing the Strategist(s) and Assistant(s). Foster positive morale and emphasize the importance of working together to get things done in a way that allows your team to feel passionate about their roles. - Client Management: be a main point of client contact, versed on and managing day-to-day responsibilities to ensure that all is running smoothly.
- Cross Team Alignment: work across multiple teams including the global PHD/OMD account teams, published media, marketing sciences, and externally with creative agency and partners. Develop and present documents that deliver results for our clients.
Qualifications
The Role Supervisor’s work with senior staff to establish media objectives and strategies for clients. You’ll deliver media planning and services, including plan and budget maintenance, with accuracy. You will also be responsible for planning, activation, managing, and optimizing digital campaigns. You’ll establish effective client relationships – managing day-to-day questions. You’ll explore alternative media solutions with an original point of view. You’ll demonstrate strategic thinking, creativity, and solid decision-making.
- Minimum of 3 to 4 years of media planning experience; integrated experience desired, bachelor’s degree preferred
- Proven skills in analytical and strategic thinking, project management, presenting, communication, and digital activation
- Clear understanding of the media process and digital landscape
- Media, syndicated research, and proprietary analytics tools experience (i.e., MRI, Nielsen Adviews, eTelmar, DCM, Prisma, Comscore)
- Action-oriented – ability to identify issues and solutions as well as anticipate consequences
- Ability to work independently or as part of a team, to delegate and manage the workloads of others
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
