Manager - Credit Experience & Brand Marketing

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going, Going Gone, and more. Over the years, it’s been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today.

Our company is now looking to invest in our future and realize our ambitions of becoming the best sports company in the world.

We aim to build the ultimate athlete data set that will power our tools and platforms for the most personalized athlete experiences. Join us as we transform our technology, data and analytics to build next-gen tools and platforms for our athletes and teammates. If you are ready to make a difference as part of the world’s greatest sports team, apply today!

Athlete Experience (AX) is a cross functional, OMNI initiative that is at the heart of DICK’s transformation to become the best Sports Company in the World. We endeavor to evolve how we serve the Athlete to be more holistic and provide a relationship-based offering that begins with motivating our athlete in sport through to helping them improve their game. Under the AX portfolio, we connect across our initiatives of Loyalty, Personalization, Retail, Services and Performance. To be part of the team is to be passionate about serving the Athlete and innovating across our ecosystem, helping shape the future of the company.

The Credit Experience and Brand Marketing Manager will play a pivotal role in shaping strategies to elevate the Dicks Sporting Goods credit card portfolio. This position requires thought leadership to drive growth and innovation, effective project management, and the successful execution of credit card initiatives. This position is responsible for leading credit card communications and marketing across all internal channels at DICK’s Sporting Goods. The Credit Marketing Manager will manage the integration of Credit into the broader Loyalty program, as well as collaborative efforts across Stores, Brand, Tech, and other stakeholders.

Job Duties & Responsibilities:

Develop an Integrated Marketing Strategy - Design and implement an annual integrated marketing strategy to promote our co-branded credit card, ensuring alignment with loyalty messaging and key brand moments.

• Develop strategy for credit cardholder engagement opportunities in stores

• Develop instructions and collateral for ongoing store credit events, including Grand Openings

• Collaborate with marketing planners to seamlessly integrate credit into BAU campaigns

• Develop seasonal credit-specific offers, ensuring cohesive messaging with broader Loyalty/Brand

• Manage the creation of credit-specific video creative, as needed.

Foster Effective Collaboration and Build Engagement - Facilitate strong collaboration between internal teams and external partners to ensure inspiring and consistent messaging across owned assets.

• Collaborate with brand and marketing planning teams on calendar development and creative ideation

• Partner closely with instore signage team to design impactful signage

• Provide input and feedback to other teams integrating credit messaging in any externally facing material

Influence Credit Tech Roadmap - Serve as primary point of contact with tech teams supporting credit, sharing business requirements, influencing tech roadmaps for the business, and ensuring effective project prioritization

• Provide input to roadmap creation, sharing clear requirements and business objectives

• Assist with testing of new technology implementations, ensuring that all systems function correctly before launch and that athlete feedback is incorporated

Drive consistency of brand voice

• Oversee brand guidelines and toolkit, working with creative to update as needed

• Serve as primary point of contact for internal creative team

Manage Credit and Payments Operations

• Partner with other Credit Manager to track program KPI’s monthly and partner with customer insights, customer service and analytics for in-depth analysis.

• Co-manage multiple credit budgets, including monthly forecast submissions and invoice reconciliation

• Identify opportunities to optimize and enhance the value of the program

QUALIFICATIONS:

• Bachelor's Degree
• 5-7 Years experience including 5+ years of marketing, loyalty or credit portfolio management experience, extensive cross functional retail knowledge

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