Reporting to the Head of Commercial Corporate Partnerships for NFL Canada, the Manager, Corporate Partnerships is accountable to support and enable each of our corporate sponsors’ activations in a given season.
Towards our goal of being our sponsors most strategic partner in Canada, this role requires superior relationship management capabilities for both external and internal stakeholders, combined with a solid strategic foundation and functional understanding, of all elements of the marketing mix. Candidate will demonstrate a strong working knowledge of the Canadian sponsorship industry and strategic planning process.
This is a full-time, 18-month fixed-term contract position (40 hours per week), with the possibility of renewal.
Responsibilities:
- Accountable, in collaboration with our partners, for the successful development, approval, activation and where appropriate, analysis, of each of our NFL Canada partner activations on and off season.
- Through a deep understanding of each of our partner contracts, will ensure that their programs can and will be approved internally, consistent with their contractual rights.
- Work with partners to develop NFL centric content that meets partner and league objectives
- Work with player relations to identify and recommend players for partner executions (content, virtual, in-person)
- Work with partners on measures of success and track throughout the season
- Develop digital media campaigns for league partners to maximize partner investments
- Work with our corporate partners, at a strategic business level, to identify key challenges and opportunities that the NFL can support on, to meet their business needs. This will be done in collaboration with other functional teams (marketing, fan centric marketing, consumer products, etc.)
- Accountable for identifying incremental revenue opportunities across each partner, and working to provide them with new ideas, that will deliver net new revenue to NFL Canada. content, assets, media.
- Work with legal and other relevant NFL stakeholders to develop and manage contracts for new partners
- Work with NFL Canada marketing team to identify opportunities to collaborate with partners on initiatives that support business objectives in the market
- Identify and lead, required research projects, to help deliver short and long term goals.
- Accountable for evaluating our annual performance with our partners, using an agreed upon methodology and metrics.
- Responsible for managing digital inventory across all NFL Canada corporate partners, including trafficking ads with our digital agency
- Responsible for providing monthly reporting and analysis of our NFL owned and operated media executions
- Responsible for leading our NFL Canada events including NFL Road Trips, annual Corporate Partner Summit and Partner Gifting program
- Responsible for supporting our event calendar initiatives tied to our tentpole events: Kickoff, Super Bowl, Pro Bowl and Draft
Required Education and Experience:
- University or equivalent college diploma – marketing or business administration degree an asset
- Experience with Account Management an asset
- Experience working in sponsorship, either on client, agency or property side
- Working with a sports property and or sports betting operator an asset
- A minimum of 5-7 years of progressively expanding experience in sponsorship/partnership activation or client account management in the marketing function is preferred
Other Key Attributes / Characteristics:
- Digital media planning or buying experience an asset
- Experience developing and executing digital content an asset
- Highly organized with the ability to manage the needs of multiple partners simultaneously
- Strong inter-personal and effective communication skills
- Creative problem solver with an optimistic approach to business challenges
- Consistently pushes for better results for the team and partners
- Effective knowledge and use of Microsoft PowerPoint, Excel and research tools
- Self-starter with the ability to network within NFL International and Domestic offices to conduct day to day business
Travel:
- Position requires some flexibility of travel during the NFL season (approximately 10% of the year). Valid Passport for international travel required.
Requirements:
- NFL Canada offers a hybrid work schedule consisting of a four day in office presence (Toronto) with one day work from home
- This is a full-time, 18-month fixed-term contract position (40 hours per week), with the possibility of renewal.
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
Skills Required
- University degree or equivalent college diploma
- Experience working in sponsorship on the client, agency, or property side
- Marketing or business administration degree
- Account management experience
- Experience working with a sports property or sports betting operator
- 5–7 years of progressively expanding experience in sponsorship or partnership activation or client account management in marketing
- Digital media planning or buying experience
- Experience developing and executing digital content
- Effective knowledge and use of Microsoft PowerPoint, Microsoft Excel, and research tools
- Valid passport for international travel
- Ability to work onsite in Toronto four days per week, with one work-from-home day
What We Do
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts. Headquartered in New York City, the NFL expands across the nation and the globe with the offices including NFL Media based in Inglewood, CA and the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. Our International offices are located in the UK, Germany, China, Mexico & Canada.
Why Work With Us
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