The Role
Drive external communications for Woven by Toyota, crafting media strategies, building media relationships, and creating compelling narratives around their technology and mobility initiatives.
Summary Generated by Built In
Woven by Toyota is enabling Toyota’s once-in-a-century transformation into a mobility company. Inspired by a legacy of innovating for the benefit of others, our mission is to challenge the current state of mobility through human-centric innovation — expanding what “mobility” means and how it serves society.
Our work centers on four pillars: AD/ADAS, our autonomous driving and advanced driver assist technologies; Arene, our software development platform for software-defined vehicles; Woven City, a test course for mobility; and Cloud & AI, the digital infrastructure powering our collaborative foundation. Business-critical functions empower these teams to execute, and together, we’re working toward one bold goal: a world with zero accidents and enhanced well-being for all.
About the team
As part of Global Operations, the Communications & Marketing team helps Woven by Toyota’s story resonate by bringing it to life in ways that drive understanding and connection. Our goal is to foster real engagement with who we are, what we’re building, and why it matters. Both inside the company and out.
Who we’re looking for
We’re looking for a mid-career communications professional to drive Woven by Toyota’s external presence in the US. You bring proven expertise in technology and mobility, combined with trusted media relationships and the judgment required to tell authoritative stories at the intersection of software-defined vehicles, autonomy, AI, and next-generation mobility. As a strong writer and communications strategist, you’ll help shape and elevate Woven by Toyota’s unique technology story through a mix of earned and owned media.
Responsibilities
- Develop high-quality thought leadership (including bylines, blogs and whitepapers) that brings Woven by Toyota’s perspective on SDVs, AI, and mobility innovation to life.
- Lead and execute media relations strategy for the US, securing coverage that reinforces our position as an industry leader.
- Proactively identify storytelling opportunities and craft compelling media pitches, press releases, media kits, and talking points for business leaders to drive coverage
- Develop owned content that complements earned media, repurposing press moments, conference participation, and product progress into content that extends reach
- Build and maintain strong relationships with key reporters and editors across automotive, technology, and business press
- Coordinate closely with the Japan-based Communications & Marketing team and the US-based Product Management team to ensure message consistency
- Track performance and coverage, providing insights to improve future strategy
Must haves
- 8+ years of experience in PR or communications, ideally with a mix of in-house and agency experience
- Demonstrated expertise in software-defined vehicles, AD/ADAS and/or AI, with the ability to explain these concepts with technical authority and also plain language.
- Existing media relationships with top-tier outlets across relevant beats
- Exceptional writing and editing skills, from short-form pitches to long-form thought leadership or press releases
- Experience preparing spokespeople and managing leadership visibility, including speaking engagement strategies
- A collaborative communicator who thrives in cross-functional and cross-cultural environments
- Comfortable working across time zones with Japan-based teams
- Native-level English proficiency
Nice to haves
- Experience working within or closely alongside Engineering teams
- Knowledge of Japanese work culture or Japanese language ability is a plus
WHAT WE OFFER
We are committed to creating a modern work environment that supports our employees and their loved ones. We offer many options of the best programs to allow you to do your most meaningful work and to help you shape the future of mobility.
・Excellent health, wellness, dental and vision coverage
・A rewarding 401k program
・Flexible vacation policy
・Family planning and care benefits
Our Commitment
・We are an equal opportunity employer and value diversity.
・Any information we receive from you will be used only in the hiring and onboarding process. Please see our privacy notice for more details.
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The Company
What We Do
Woven by Toyota will help to deliver the safest, most intelligent mobility experiences and lifestyle for Toyota customers everywhere. At Woven by Toyota, we envision a human-centered future, where world-class technology expands global access to mobility, enhances the capabilities of drivers, and empowers people to thrive. We achieve this with a unique global culture that weaves modern Silicon Valley innovation with Japanese quality craftsmanship. As society, technology and customer needs evolve, we continuously pursue new ways to create a more personal, seamless experience for customers.
