Manager of Content

We are looking for a Manager of Content who is passionate about upskilling, reskilling, and the future-of-work and who can identify strategic content modularization opportunities, evaluate existing content for reuse, and create and manage the lifecycles of content improvement.  The ideal candidate has demonstrable project management expertise. They are a confident leader excited to collaborate cross functionally to maintain a proactive approach to modularizing and updating content with alignment to both the voice of the customer (VOC) and industry trends.  

This role, as with all people-manager roles at General Assembly, will be a “working manager” with its own portfolio of strategic projects and thus requires a leader with a “light touch” in terms of people management.  While this role is intended to be content-facing, they should also expect to occasionally supplement client-facing project management needs when there is high volume, or otherwise deemed appropriate.  

The Manager of Content will report to General Assembly’s Director of Learning Design and will standardize the decision framework to modularize content, develop the content incubation process, and orchestrate the content improvement lifecycles needed to strategically create or update content to meet our expected business needs and outcomes.  They will become an expert of all content offerings, and diligently uphold the learning experience and design standards determined by the full learning team.  

This role will support full-time, matrixed, and contracted contributors dedicated to learning experience design, contextualized development, flexible capacity, and content strategy. 

Responsibilities:

• Consistent exploration and adoption of advanced technologies and approaches such as using Artificial Intelligence (AI) tools and methods via experiments and MVPs to enable us to develop content at faster speeds.  
• Develop training materials and processes to educate or enable others to develop and maintain content using advanced technologies and approaches, such as the use of Artificial Intelligence and the creation of modular content. 
• Standardize the decisionmaking process around when Product can strategically and proactively modularize content for reuse.
• Create and manage content improvement lifecycles that align to the speed-of-change within those industries, working closely with Product Managers, Marketing, and Client leadership to incorporate VOC within your fluid lifecycles.  
• Own the process of content incubation, inclusive of how to receive new content, where to store both incubated and core content, and what standards are needed to identify if, how, and when content is fit for reuse.  
• Develop curricular assets and sales collateral for incubated or existing content such as high-level designs, one-pagers, sellable assets, and others.
• Project manage, uphold quality standards, and demonstrate ownership of the time and outputs of your learning resources, such as instructional designers, learning experience designers, and subject matter experts.  
• Collaborate with others to source, onboard, and therefore foster a team of ready-to-deploy, full-time and contracted learning resources to satisfy your curriculum updates and new program builds.  
• Become our in-house content expert with knowledge of what content exists, where it is stored, our Learning Experience standards, accumulation of knowledge that informs the content improvement lifecycles, and the standards required to pass content through incubation and into a core catalogue.  
• Provide systematic feedback to content development teams over the quality and speed of incoming content for incubation.  
• Engage General Assembly’s clients in design processes to uncover the core learning and developmental needs of their organization’s stakeholders.
• Implement the strategy and approach to modularized curriculum design for enabling flexible, stackable, learning products. 
• Ensure your resources have the right tools, training, culture, and support to achieve organizational goals.

Qualifications:

• 5+ years of experience in adult learning with a specialization in content management, content development, or instructional design.
• Prior experience educating, persuading, and managing a variety of internal and external stakeholders, including clients, through content development conversations and design process milestones.
• Deep expertise in the creation and management of synchronous course programming in adult education settings for various personas such as B2C, B2B, B2G, including persons within leadership, practitioners, mid-career, and entry-level positions. 
• Articulates and studies the complex personas found within numerous industry verticals.
• Exceptional communication skills and the ability to be thoughtful, diplomatic, and collaborative amidst ambiguity and organizational change. 
• Project managed the content development process for programs across numerous industry verticals with measured success.  
• Leveraged data-driven metrics to inform the continual and strategic improvement of content confidence and organization.
• Exceptional ability to develop curriculum for learning products, particularly with mapping and aligning curriculum to labor market data. 
• Demonstrated ability to lead teams in a matrixed environment and collaborate cross-functionally with product management, marketing, instructor management, and client success teams.
• Facilitates workshops, chair cross-functional efforts or meetings, lead advisory boards, and interface with senior leadership. 
• Passionate about GA’s mission to transform our students’ lives through learning and alignment with GA’s Statement of Diversity and Inclusion.
• An inherent sense of urgency and efficiency to manage concurrent change on multiple fronts.

Nice to have:

• Familiarity with technical skills, including software development, data science, UX, and adjacent fields. 
• Knowledge of industry standards (e.g. SCORM, xAPI, Caliper) and tools (e.g., LCMSs, assessment and authoring tools, etc.).
• Familiarity translating learning science concepts into understandable language for a variety of stakeholders, including sales, marketing, and operations. 
• Graduate degree in Education, Learning, or related field strongly preferred.

Competencies:

• Drives for Results
• Plans and Aligns
• Directs Work
• Builds Effective Teams