Manager, Content & Social

Reposted 11 Days Ago
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District of Columbia, DC
In-Office
Senior level
Marketing Tech • Social Media • Analytics
The Role
The Manager, Content & Social will create impactful content and execute social media strategies to enhance audience engagement and thought leadership.
Summary Generated by Built In
About Fathom

Fathom is an independent 501(c)(3) non-profit that wants to see society successfully transition to a world with AI. This requires that everyone – from businesses and NGOs to everyday people – have a say in what that world looks like. Through listening to the public and convening experts, funding research and polling, and consensus building across communities, Fathom creates solutions that map toward a positive future with AI. https://fathom.org/

About the Role

We are looking for a Manager, Content & Social who will play a dual role in crafting high-impact written content and ensuring its effective distribution across key channels—primarily social media. This person will be responsible for writing, editing, and refining content that supports thought leadership, executive positioning, and industry engagement while owning the strategy for how that content reaches and resonates with our audiences.

This role requires an understanding of AI, tech, and DC policy conversations and the ability to context switch between multiple brands while maintaining a cohesive overarching narrative. The ideal candidate will have strong writing and editorial skills, an instinct for audience engagement, and a strategic mindset for amplifying content across platforms. This role will report to the Senior Director of Marketing.

Key Responsibilities

Content Development & Editorial Strategy:

  • Write and edit various materials, including reports, briefs, one-pagers for events, and executive talk tracks.
  • Ensure consistency in tone, messaging, and positioning across all written content.
  • Develop thought leadership content, including blog posts, op-eds, and executive messaging.

Content Distribution & Social Media:

  • Own and execute the strategy for disseminating content across key channels, primarily focusing on social.
  • Manage and create social media content that supports brand storytelling, industry engagement, and thought leadership.
  • Monitor AI, tech, and policy conversations, ensuring we are timely and relevant in our social engagement.
  • Work with executives to refine their digital presence and increase audience engagement.
  • Identify opportunities to leverage breaking news, trends, and industry discussions to position the organization as a leading voice.

Audience Engagement & Growth:

  • Develop strategies to grow engagement across LinkedIn, X, and other relevant platforms.
  • Build relationships with key industry voices and communities through thoughtful interaction and content positioning.
  • Track performance metrics and optimize content based on audience engagement and response.
Qualifications
  • 5+ years of experience in content writing, copy editing, social media strategy, and/or communications.
  • Strong writing, editing, and storytelling skills with the ability to tailor messaging for different formats and audiences.
  • Ability to leverage large language models (LLMs) (like GPT-4, Claude, etc.) within your team's workflow to make work faster and more efficient.
  • Ability to context switch between multiple brands while maintaining alignment with a single North Star goal.
  • Experience managing social platforms in a way that drives meaningful engagement (not just posting but creating conversation).
  • Strong ability to identify and react to relevant trends, breaking news, and industry conversations.
  • Proven ability to amplify executive thought leadership and engage key industry stakeholders.

Top Skills

AI
Llms
Social Media
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The Company
HQ: Cleveland, OH
101 Employees
Year Founded: 1997

What We Do

Fathom is an Award-Winning Digital Marketing Agency that works with transformational marketers looking to punch above their weight.

We're Fathom. We're digital marketers who believe strong strategy starts with deep roots--in our clients'​ business, in digital, and in outcomes. We partner with CMOs and senior marketing leaders across education, B2B services, technology and SaaS, healthcare and wellness, financial services and manufacturing verticals. It's about you, it's about us, it's about what we'll do together.

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