Alertus Technologies

Manager, Content Marketing

Reposted 6 Days Ago

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Baltimore, MD

In-Office

75K-122K Annually

Mid level

Hardware • Security • Software

The Role

The Manager, Content Marketing will lead the Content Marketing team, create impactful content, oversee marketing strategies, and manage team performance to drive engagement and lead generation.

Summary Generated by Built In

Company Description

At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.

Our employees are integral to the company’s success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.

Job Description

We’re on the search for a hands-on, strategic, and creative Manager, Content Marketing to lead our Content Marketing team while actively creating high-impact content that drives engagement, customer loyalty, and lead generation. This role will own all things content - from compelling marketing collateral for customers to polished, engaging website copy. You’ll be the driving force behind our storytelling, ensuring every piece of content connects with our audiences and supports our growth goals.

This role is perfect for someone who’s had experience working in smaller or mid-sized companies where resourcefulness is the name of the game and you get to own it all. Your leadership, creativity, and vision will help differentiate Alertus as we raise the bar within the mass notification industry.

A Day in the Life:

Oversee and grow the Content Marketing team to meet expanding and changing needs of the company and market; this includes responsibility for informal and formal coaching, performance management, and career development.
Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness in the mass notification market.
Write marketing content as needed, including for websites, blogs, press releases, social media, and other internal and external channels.
Work closely with other departmental leadership to determine the key issues facing our customer base and develop cross-industry and cross-functional marketing programs to address their key issues.
Track the effectiveness of the marketing activities to help ensure they deliver value.
Working with internal marketing team leaders and contributors, ensure all marketing communications meet brand and quality standards, and serve as the final approver for outbound content.
Serve as a subject matter expert for the company’s website, blog, and outbound communications.
Assist in managing and updating the Alertus client database and customer relationship management systems (Salesforce and Pardot).

Required Skills:

Hands-on experience building and managing a team responsible for various marketing functions, ideally at an early-stage growth company.
Expert knowledge of core B2B marketing concepts and competencies.
Highly skilled in positioning and communications, with the ability to quickly create content in different media to reflect them.
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
Fluent in digital product marketing, including digital advertising, website, SEO, content, and automation.
Experience working with websites (Squarespace, WordPress), marketing automation (Pardot, Marketo, Hubspot), and customer relationship (CRM) platforms (Salesforce) to deliver and measure sophisticated communications with large, diverse audiences.
Possess a sharp eye for details and a working familiarity with AP Style.
An operational mindset with strong interpersonal skills
Strong time management and project management skills in a fast-paced setting.
Excellent leadership, communication, and decision-making skills
Ability to learn new technologies, products, and systems quickly.

Education and Experience:

Bachelor’s Degree in Marketing, Communications, PR, or related field
4-6 years of experience in content marketing in a B2B environment
People management experience leading several direct reports in different marketing roles

Alertus Career Advantages:

Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Medical, Dental, and Vision Plans
Short-term Disability, Accident, Hospital, and Cancer Insurance
Live Near Your Work Homebuying Incentive Program
Employee Referral Bonuses
Flex Scheduling

Additional Information:

All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the progress of vaccination by the first day of their employment (some exceptions may be considered if within the guidelines of the company policy). Proof of vaccination or exemption must be provided prior to their start date.

Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID-19.

Alertus Technologies is an Equal Opportunity/Affirmative Action Employer. All applicants will be considered for employment without attention to race, color, sex, religion, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All your information will be kept confidential according to EEO guidelines.

AT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP

Top Skills

Hubspot

Marketo

Pardot

Salesforce

Seo

Squarespace

Wordpress

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The Company

HQ: Baltimore, MD

104 Employees

Year Founded: 2002

What We Do

Alertus - Redefining Mass Notification for 20+ Years

Our Mission is to enable organizations to disseminate information to help protect lives, secure assets, and maintain business continuity.

OUR MISSION IS PERSONAL.
We are committed to providing customizable, scalable, and cost-effective mass notification solutions because we know even a few seconds of warning can help save lives during an emergency.

In 2001, an F3 tornado ripped through the University of Maryland campus. There was no warning, and two students — sisters — were killed. The tornado caused dozens of injuries and millions of dollars in damages.

An idea was born to engineer a mass notification solution that can be implemented anywhere and activated quickly to help prevent another tragedy.

Alertus was founded in 2002 and has focused its efforts on developing superior lifesaving notification solutions ever since.

Alertus' dedicated teams of safety, security, and technology leaders are committed to continuously raising the bar for mass notification. Our technology is state of the art, with interoperable software solutions that help tie legacy systems into our next-generation audible and visual notification hardware.

It's not enough for us for our customers to have our products. As their trusted partner in mass notification, we want to ensure customers are at peak readiness with the training and support they need to get critical notifications out at a push of a button. We offer pre-sales professional services, ongoing customer training, and 24/7 customer support.