Manager I, Content Marketing

About BlueLabs

BlueLabs is a leading provider of analytics services and technology dedicated to helping our partners do the most good with their data. Our team of analysts, scientists, engineers, and strategists hail from diverse backgrounds yet share a passion for using data to solve the world’s greatest social and analytical challenges. Since our inception we’ve worked with more than 400 organizations ranging from government agencies, advocacy groups, unions, political campaigns, and international groups. In addition, we service an ever-expanding portfolio of commercial clients in the automotive, travel, CPG, entertainment, healthcare, media, and telecom industries. Along the way, we’ve developed some of the most innovative tools available in analytics, media optimization, reporting, and influencer outreach.

About the team

The BlueLabs Civic Tech practice revolutionizes the way government agencies use data to reduce the friction between residents and the essential services they use. Our team develops deep expertise within the areas our clients care about most, then builds data programs that create impact at scale. We work closely with internal government innovation groups and build on the analytics methodology pioneered in e-commerce, advocacy, politics, and consumer finance.

Our program, Market Outreach Data System (MODS),  sits within Civic Teach and services the Office of Communication within the Center for Medicare and Medicaid. Our mission is to help ensure that millions of consumers receive the information they need through personalized emails, text messages, and phone calls to enroll in health insurance through Healthcare.gov. We partner with a media and content writing firm to write the content for our Email and SMS campaigns. 

About the role:

We are seeking a seasoned writer and editor with a background in health communication, public health, and/or email marketing who will work hand in hand with our external Content Team to provide support and oversight to the production and message testing process. You will work with this external team to draft and review short and longer form email and SMS campaigns, ensuring that they are engaging, comprehensive, accessible, and actionable. The Manager, Content Marketing should have a talent for making complex information digestible and leading strategic communications. You should have experience managing or overseeing external partners and feel comfortable giving and receiving constructive feedback on content. You should be adept in suggesting new and innovative marketing strategies and have experience designing and managing A/B testing programs that generate continuous content innovation.

In this position you will:

• Work in collaboration with content partners to write, edit, and proofread email and SMS communications related to healthcare.gov.
• Develop and Execute Content Strategy: Work in partnership with programmatic leadership to develop and execute comprehensive content strategies for email and SMS campaigns, ensuring alignment with organizational goals and target audience needs. This includes conceptualizing, planning, and implementing engaging and accessible content that effectively communicates complex health information.
• Partnership and Collaboration: Provide mentorship and oversight to a small team of writers, providing guidance, feedback, and support to enhance copy. Collaborate effectively with internal stakeholders, external partners, and the production firm to streamline content creation processes and maintain high-quality standards across campaigns.
• Content Review and Optimization: Conduct thorough reviews of both short and long-form content to ensure accuracy, clarity, and adherence to brand guidelines. Utilize insights from analytics and A/B testing programs to continuously optimize content performance and drive improvements in engagement, conversion rates, and overall campaign effectiveness.
• Innovation and Strategy Development: Stay abreast of industry trends, emerging technologies, and best practices in health communication, email marketing, and content strategy. Proactively identify opportunities for innovation and experimentation, proposing and implementing new strategies to enhance campaign reach, resonance, and impact.
• Cross-functional Collaboration: Collaborate closely with cross-functional teams, including data analytics, data science, and outreach, to develop new campaigns.
• Other duties as assigned.

What we are seeking:

• 3+ years of experience as a content manager specializing in healthcare communications or email marketing. 
• Strong comfort in working with stakeholders and external partners to lead strategic communications and develop content for public-facing campaigns.
• An extremely organized and detail-oriented person who is comfortable creating processes and loves streamlining a complicated system.
• Strong writing and editorial skills with expertise in translating complex policy into easy-to-understand and actionable content.
• Demonstrated experience developing health education materials that incorporate best practices from human-centered design, health education, and health literacy.
• Passion in applying your skills to our social mission to problem-solve and collaborate within a cross-functional, client-facing team environment
• The ability to successfully attain and maintain a Federal Public Trust background investigation that our government clients require; this includes a requirement that the individual has U.S. Citizenship or U.S. residency for three of the past five years (36 of the past 60 months).  Resumes should include dates and locations for the past 5 years of experience. 

What We Offer:

BlueLabs offers a friendly work environment and competitive compensation and benefits package including:

• Salary: $85,000 annually
• Premier health, dental, and vision insurance plans
• 401K matching
• Unlimited paid time off
• Paid personal and volunteer leave
• 13 paid holidays
• 15 weeks paid parental leave
• Professional development stipend & tuition reimbursement
• Macbook Pro laptop & tech accessories
• Bring Your Own Device (BYOD) stipend for mobile device
• Employee Assistance Program (EAP)
• Supportive & collaborative culture 
• Flexible working hours
• Remote friendly (within the U.S.)
• Pre-tax transportation options for commuting to our office in Washington, DC
• Lunches and snacks
• And more! 

The salary range for candidates who meet the minimum posted qualifications reflects the Company’s good faith understanding and belief as to the wage range, and is accurate as of the date of this job posting.

To protect the health and safety of our workforce, as a company policy, BlueLabs strongly encourages all employees to be fully vaccinated against COVID-19 prior to beginning employment. BlueLabs adheres to all federal, state and local COVID-19 vaccination regulations. Except where prohibited by law, applicants who receive a conditional offer of employment will be required to produce proof of vaccination status prior to their first day of employment; if not the offer may be rescinded or employment terminated. BlueLabs will evaluate requests for reasonable accommodations for applicants unable to be vaccinated due to a religious belief, disability, pregnancy, or on an individualized basis in accordance with applicable laws.

At BlueLabs, we celebrate, support and thrive on differences. Not only do they benefit our services, products, and community, but most importantly, they are to the benefit of our team. Qualified people of all races, ethnicities, ages, sex, genders, sexual orientations, national origins, gender identities, marital status, religions, veterans statuses, disabilities and any other protected classes are strongly encouraged to apply. As an equal opportunity workplace and an affirmative action employer, BlueLabs is committed to creating an inclusive environment for all employees. BlueLabs endeavors to make reasonable accommodations to the known physical or mental limitations of qualified applicants with a disability unless the accommodation would impose an undue hardship on the operation of our business. If an applicant believes they require such assistance to complete the application or to participate in an interview, or has any questions or concerns, they should contact the Director, People Operations.  BlueLabs participates in E-verify. EEO is the Law.

Collection of Personal Information Notice:

As you are likely aware, by submitting your job application, you are submitting personal information to our company. We collect various categories of personal information, including identifiers, protected classifications, professional or employment related information and sensitive personal information. We may retain and use this information for up to three years, in order to come to a decision on whether or not you are a good fit for our company. We may also retain or use some of this information to comply with any requirements under law, or for purposes of defending ourselves in any litigation. We do not use this information for any other purpose, or share it with third parties, unless you become an employee. To learn more, or to see our full Notice to Job Applicants please click here.