Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
JOB TITLE: Manager, Content Lifecycle & Conversion
Position Summary:
The Manager, Content Lifecycle & Conversion is a dynamic full-funnel content strategist responsible for driving athenahealth's demand generation across various channels, including email, paid media, web, and webinars. This role requires a blend of strategic judgment and executional expertise, enabling the candidate to design content systems and develop messaging frameworks that effectively guide prospects through the buying journey. Based in a hybrid work environment, this position requires one day per week in the office and reports to the Director of Content Strategy.
About the Team: The Content Marketing team is dedicated to enhancing athenahealth's demand generation efforts through innovative content strategies. They collaborate closely with marketing operations, demand generation, and paid media teams to ensure alignment and effectiveness in messaging. The team utilizes various tools and systems to optimize content performance and drive engagement across multiple platforms.
Essential Job Responsibilities:
Design and own the content strategy for all lifecycle email programs, including sequencing logic and CTA architecture.
Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
Analyze existing page content for funnel alignment, search visibility, and conversion readiness.
Additional Job Responsibilities:
Collaborate with web production and creative teams on content specifications before design begins.
Develop and maintain messaging frameworks for paid creative campaigns.
Audit and improve existing content for effectiveness and alignment with strategic goals.
Support newsletter strategy and content execution as part of the lifecycle email program.
Manage freelance budget and production timelines in partnership with content operations.
Contribute to the overall content strategy and execution across various platforms.
Advocate for necessary changes to enhance content performance and user experience.
Expected Education & Experience:
5–7 years of content marketing experience with a focus on email lifecycle, landing page, and paid content strategy in a B2B environment.
Proven experience in designing email nurture architecture and determining sequence logic.
Strong knowledge of paid media targeting and audience segmentation.
Experience managing freelance writers and maintaining brand voice at scale.
Ability to operate with limited creative direction and generate briefs independently.
Preferred experience in healthcare technology or B2B SaaS environments.
Familiarity with marketing automation platforms and web CMS environments.
Deep understanding of SEO, UX, and CRO principles and their impact on content performance.
Expected Compensation
$74,000 - $126,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Skills Required
- 5-7 years content marketing experience focused on email lifecycle, landing pages, and paid content strategy in B2B
- Proven experience designing email nurture architecture and sequence logic
- Strong knowledge of paid media targeting and audience segmentation
- Experience managing freelance writers and maintaining brand voice at scale
- Ability to operate with limited creative direction and independently generate briefs
- Familiarity with marketing automation platforms and web CMS environments
- Deep understanding of SEO, UX, and CRO principles and their impact on content performance
- Preferred experience in healthcare technology or B2B SaaS environments
athenahealth Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about athenahealth and has not been reviewed or approved by athenahealth.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision options alongside additional protections like accident and critical illness coverage. Mental health support and EAP-style counseling resources are also part of the package.
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Leave & Time Off Breadth — Time-away offerings include PTO that covers vacation and sick time, paid holidays, and options for leaves of absence and sabbaticals. Flexible time off is positioned as a meaningful part of the overall rewards package for some roles.
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Retirement Support — Retirement benefits include a 401(k) plan with employer matching, supported by broader financial wellbeing resources. Equity and performance bonuses are also referenced as part of total rewards.
athenahealth Insights
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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