Manager, Consumer Products - Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking to grow our Consumer Products team to help amplify member joy and engagement around the Netflix brand and our beloved titles. We do this by developing creative and relevant ways for our members and fans to interact with Netflix off-screen.

Consumer products drive meaningful show awareness and buzz with product stories that allow fans to express their love for our brand and titles, while also generating meaningful revenue. Ideally, our products connect members to our content, and to each other, by bringing their favorite stories to life.

This role is responsible for creating and executing Netflix's consumer products licensing and retail strategy for Korea while staying highly aligned with the larger regional & global goals. This position will report to the Head of Consumer Products - Korea and will be based in Seoul, Korea.

The role requires a results-driven, entrepreneurial leader with a strong background in business development, commercial strategy, and team leadership. The person should be proactive and relationship-oriented, capable of building and scaling a business by bringing Netflix's intellectual properties (IPs) to life for fans.

Responsibilities:

• Own the retail and licensing strategy for all CP categories in Korea, ensuring alignment with overall APAC & Global goals.

• Collaborate with cross-regional CP teams on global partnerships.

• Grow the business by identifying, onboarding, and developing new partners, while expanding the performance of existing licensees.

• Develop a merchandising strategy for local original content in partnership with the Content team.

• Create go-to-market plans for titles or brands in partnership with internal cross-functional teams and licensees, balancing the goals of driving consumer demand (a proxy for fan joy) and delivering meaningful revenue.

• Serve as an internal and external champion for the Consumer Products strategy and push for innovation in partner selection, product development, line planning, business models, and strategic partnerships.

• Work collaboratively with internal cross-functional teams from start to finish to ensure holistic execution and alignment.

• Develop and manage a retail strategy and Direct-To-Retail partnership to ensure a constant brand presence.

• Manage the overall financial performance, including royalty revenues and individual partner performances.

Qualifications:

• Experience: 12+ years of experience in commercial roles such as business development, strategic partnerships, brand management, or sales marketing. Experience in the entertainment, consumer products, or IP licensing industries is ideal.

• Leadership: Strong leadership skills with a proven track record of managing and developing high-performing teams.

• Industry Knowledge: Robust knowledge of the licensing landscape with a strong network in the Korean licensing and retail sectors. Proven track record of working in a matrixed environment across diverse teams and functions.

• Business Acumen: Proven track record of creating and driving end-to-end strategies to build new businesses from scratch.

• Korean Market: Experience and knowledge of the K-pop and/or content industry is a plus.

• Innovation: Ability to work with and innovate in new sales channels and business models.

• Adaptability: Knows how to navigate efficiently while welcoming challenges and driving projects effectively, even in ambiguous situations.

• Language: Fluent and effective verbal and written communication skills in both English and Korean are a must.

Personality Attributes:

• Mindset: A curious go-getter with a results-driven and entrepreneurial mindset who is innately driven to get things done efficiently.

• Leadership: A proactive leader with the confidence to build business relationships with decision-makers of both partners and internal stakeholders.

• Feedback: Able to give and receive feedback positively and see the value of different perspectives.

• Resilience: Welcomes challenges and is able to face any obstacles with resilience.

• Judgment: Demonstrates strong judgment in the face of ambiguity.

• Flexibility: Flexible and adaptive to evolve the role based on business needs.

• Passion: A natural and deep affection for content and the role of entertainment in today’s media landscape.

• Culture Fit: A desire to thrive in our unique culture and become a role model for the team.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며.  저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다