We are seeking a strategic, hands-on Consumer Insights Manager to partner with our marketing and cross-functional teams. This role will shape consumer strategy and drive growth by translating consumer and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness.
Key responsibilities
- Serve as a strategic business partner to brand and marketing teams; shape insight-led strategy and priorities.
- Lead consumer research programs (qualitative and quantitative) from design through execution and synthesis.
- Provide actionable recommendations rooted in consumer understanding, business context and market dynamics.
- Support product renovation and innovation decision-making, including limited-time offerings and new product concepts.
- Evaluate communication and activation effectiveness to optimize messaging and media decisions.
- Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities.
- Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels.
- Manage external research partners and vendors as needed; design and execute bespoke research when appropriate.
- Navigate ambiguity, prioritize competing needs, and deliver results in a fast-paced environment.
Desired skills and attributes
- Strategic thinker with strong commercial orientation and ability to influence cross-functional teams.
- Excellent communicator and storyteller who distills complex data into clear, actionable insight.
- Strong analytical aptitude; comfortable working with quantitative data and identifying meaningful patterns.
- Experienced across a range of research methodologies (qualitative and quantitative) and adept at selecting the right approach for the question.
- Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment.
- Self-motivated with strong project and stakeholder management capabilities.
- Curious, creative, and focused on driving practical business outcomes.
Qualifications
- Proven experience with both primary and secondary research approaches.
- Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents).
- Experience managing research vendors and executing end-to-end studies.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$102,100.00 - $127,600.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
