This is a remote position.
Job Purpose
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.
Principal Accountabilities
· Design effective & efficient ways along with the agency partners to measure & track brand performance
· Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
· Work closely with the brand team & leverage insights to drive business growth
· Identify new & effective ways of testing concepts, products & communication
· Evaluate & pilot new tools & agencies esp. in the digital space
· Leverage internal monitoring tools to derive insights
· Triangulate multiple data sets to identify trends and early indicators of brand/product performance
Operating Network
Internal
R&D
Consumer Insights Manager
PD Manager
Brand Managers
Finance Team
External
Market Research Agencies
Requirements
Role Requirements / Specifications
MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics
Knowledge & Skills
Business Understanding
Knowledge of market research methodology and tools
Basic knowledge of statistics
Knowledge of consumer understanding and behaviour
Skills
Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
Skills Required
- MBA in Marketing
- Minimum 4–5 years of experience in qualitative and quantitative research
- Significant knowledge of basic statistics
- Knowledge of market research methodologies and tools
- Knowledge of consumer understanding and behavior
- Analytical and data interpretation skills
- Interpersonal sensitivity and ability to understand people and their needs
- Influencing skills
- Ability to work effectively as part of a team
What We Do
ITC is one of India's foremost private sector companies with a Gross Revenue of ₹ 69,446 crores and Net Profit of ₹ 20,422 crores (as on 31.03.2024). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India
.jpeg)
