About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are looking for an experienced Manager, Consulting Seo who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.
The candidate will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.
The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality
Skills and Experience
- Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.
- Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.
- Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
- Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.
- Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.
- Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.
- In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.
- Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.
- Proficiency in HTML, CSS, and JavaScript as it relates to SEO, and knowledge of various CMS.
- Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).
- Knowledge of AI/Machine Learning applications to improve automation on SEO projects.
- Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)
- Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.
- Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.
- Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.
- Excellent project management and time management skills, combined with outstanding organisational, problem-solving and strategic thinking abilities.
- Strong analytical skills, with the ability to multitask effectively in a fast-paced environment.
- Demonstrated ability to successfully meet deadlines.
- Capacity to work both independently and collaboratively within a team.
- Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Our main benefits:
- Corporate Benefits & Discounts Platform
- Employee Wellbeing & Support Programs
- Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
- Dedicated e-learning platform for all employees (at least 2000+ courses)
- Ticket Restaurant for every working day
- Non-Occupational Accident Insurance
- Company-paid Life Insurance
- Tax Assistance Services Support (tax return)
#LI-Promoted
CCNL Aziende del Terziario distribuzione e Servizi (English)
The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.
The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.
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Skills Required
- 5–6 years of SEO experience
- Experience managing projects and teams
- In-depth knowledge of on-page, off-page, technical, content, and off-site SEO
- Knowledge of search engine algorithms
- Expertise in GA4 and Adobe Analytics
- Expertise in Looker Studio and Power BI
- Advanced data analysis and reporting skills
- Proficiency in HTML, CSS, and JavaScript as applied to SEO
- Knowledge of content management systems
- Proficiency with Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, and Screaming Frog
- Experience optimizing visibility in large language model and generative search results using GEO/AEO
- Knowledge of AI and machine learning applications for SEO automation
- Excellent written and verbal English communication skills
- Advanced proficiency in Excel or Google Sheets
- Proficiency with PowerPoint or Google Slides
- Strong project, time, and organizational management skills
- Strong analytical, problem-solving, strategic thinking, multitasking, and teamwork abilities
- Ability to work independently and collaboratively and meet deadlines
- Second European language
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
WPP Insights
What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
