We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Manager, Competitive Intelligence & Market Research, a role that is central to shaping our strategic direction by delivering actionable insights into the competitive landscape, customer behaviour, and global market trends/dynamics. This position will spearhead the generation of critical market and competitive insights to drive strategic decision-making and ensure a deep understanding of our industry’s landscape. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:This role is responsible for overseeing the design and execution of comprehensive research initiatives, analyzing market trends, and competitor activities to identify key opportunities and threats. By delivering actionable intelligence and strategic recommendations to leadership and cross-functional teams, this individual will play a pivotal role in shaping product strategy, enhancing market positioning, and enabling the organization to achieve its growth objectives in a dynamic and competitive environment.
How you'll make an impact:Lead, mentor and develop a high-performing team of CI/MR professionals, setting clear objectives, providing ongoing guidance and feedback, and fostering a collaborative and insights-driven team culture.
Complete performance reviews, and be responsible for HR related activities for the team (development of KPAs, HR Touchpoint meetings, professional development).
Developing and overseeing the strategic planning, execution, and delivery of all market research and competitive intelligence initiatives, ensuring methodologies are thorough, findings are actionable, and insights can inform key business strategies, product development, and go to market plans.
Champion the integration of market and competitive insights across the organization by establishing and managing processes for distributing intelligence reports to stakeholders (including leadership, product/product marketing, sales, and marketing teams).
Direct the continuous monitoring and analysis of the competitive landscape, market trends, customer preferences, and industry challenges, ensuring the team provides comprehensive assessments and proactive recommendations to maintain our competitive edge.
Lead and execute “Deep Dive” competitive analysis on key competitors, product categories, or market segments.
Collaborate with senior leaders to define strategic comp intel/market research priorities and opportunities to deepen our market knowledge and competitive understanding.
Monitor and analyze global market trends, technological advancements, regulatory changes and evolving customer behaviours that impact our business.
Serve as a trusted advisor to senior leadership and cross-functional teams on all matters related to competitive intelligence and global market dynamics.
Establish and maintain regular reporting mechanisms (e.g. dashboards, alerts) to ensure timely dissemination of critical intelligence.
Post-Secondary Degree in Market Research or a related field.
MBA or equivalent with a solid background in business strategy and technology is an asset.
8+ years experience in market research, competitive intelligence or consulting roles assessing companies/industries to support strategic decisions.
Experience in the telematics / fleet management industry is an asset.
Experience in managing a team of researchers and creating new CI/MR programs within an organization.
Experience with competitive intelligence tools and market research platforms.
Deep knowledge of our industry and competitors, including how our customers use fleet management technology.
Experience working within a software/tech/engineering organization and knowledge of the high-technology industry.
Excellent verbal and written communication skills, with strong interpersonal and relationship-building abilities.
Strong analytical skills with the ability to problem solve and make sense of complex quantitative and qualitative data.
Strategic mindset, has a keen sense of priorities, along with an ability to pivot as the landscape changes.
A strong player-coach with the ability to engage with all levels of the organization.
Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).
Entrepreneurial mindset and comfortable in a flat organization.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [email protected]. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.The annual base salary for this position is anticipated to be the range listed below. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position would depend on a variety of factors such as but not specific to skills, qualifications, education and overall experience, including the location the applicant lives or intends to live while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
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What We Do
Welcome to Geotab, the #1 commercial telematics company in the world. Geotab is a place where passion, creativity and innovation align. We are committed to advancing technology, empowering businesses and making the roads safer for everyone. Geotab is the world’s leading connected vehicle company for fleets, providing open platform fleet management solutions to businesses of all sizes. Geotab’s intuitive, full-featured solutions are used by over 40,000 customers around the world to help them better manage their drivers and vehicles. With Geotab devices found in over 2 million vehicles, the company processes over 30 billion data points each day to provide insight into productivity, safety, fuel efficiency and more. Geotab’s employees are essential to our success! We strive to put our employees first and are constantly seeking ways to improve workplace culture. Maintaining our unique culture is vital - after all, staff that enjoy their work environment are motivated to reach their full potential. Employee growth and development has long been the basis of our philosophy, as staff are encouraged to carve their own path within the expanding organization. Challenging the status quo and seeking creative ideas is what we do best.
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