ABOUT THE ROLE
Reports to: General Manager, WeRoad US
Type: Full-time, founding role
Location: Remote
Community is how WeRoad grows: travelers book after months of seeing the brand in person and online, typically 90 to 100 days from first touch. In the US we already run co-branded events with partners such as Tinder and Jigsaw, but they work one at a time and do not yet scale. There is no ambassador program, community strategy or playbook yet; this role builds them.
WHAT YOU WILL DO
Own community-led growth end to end. Ambassadors, partnerships and online community, from strategy through execution.
Build the brand ambassador program. Recruit, train and manage a national network that represents WeRoad at events our team cannot staff. The goal is a program that runs events, not a person who runs events.
Land in-person partnerships. Source and close co-branded events with brands that reach our travelers.
Run online partnerships. Giveaways, co-marketing and other lead-generation programs with partner brands and communities.
Set the online community strategy. Reddit, Facebook, Telegram, whatever. Manage online communities of fans.
Measure it. With digital marketing, define how community activity is captured as leads and credited in our attribution model.
Write the playbook. Turn what works into a repeatable process.
Success in the first 12 months
A national ambassador program covering partner events without WeRoad staff present.
A documented playbook: ambassador model, partner criteria, channels and metrics.
Lead capture at every event, with community-sourced leads and bookings reported as their own line in the attribution model.
Each online community with a defined purpose, an owner and growth targets.
Quarterly lead and assisted-booking targets, set with the GM and tied to your bonus.
Who you are
A builder. You have built an ambassador or community program from zero and scaled it across multiple cities, with numbers to show for it.
A dealmaker. You have sourced and closed brand partnerships yourself.
Entrepreneurial. Much of this role is undefined. You can build the IKEA bed without the instructions.
Patient with a long cycle. You track pipeline and attribution, not same-day signups.
Bonus: Experience in travel, dating or social apps, and hands-on management of Reddit, Facebook or Telegram communities.
WHAT TO EXPECT
Direct report to the GM.
A lean US team. Sales and customer experience plus digital marketing.
Partners and communities to build on. Co-branded events with Tinder and Jigsaw, a Facebook group and a Telegram group for repeat travelers.
Autonomy. The US business runs independently of group headquarters in Italy wherever it can.
Evenings, weekends and travel. Community events run outside office hours and across cities. This is not a standard 9-to-5.
WHAT WE OFFER
Compensation: 95K OTE
Benefits:
401(k) with employer matching
Health insurance
$1,400/year travel discount in our WeRoad trips!
Extra benefits – $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.
Ready to apply?
At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. The interview process will consist of:
Introductory call with Talent Acquisition Lead
Technical interview with US General Manager
Technical step
Culture Champions step
ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES
WeRoad is a community-led group adventure travel company. It sells small-group trips to solo adults aged 25–49, across about 250 itineraries worldwide.
We don't act like a tour operator and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no “book now” shouting. Our voice is friendly, a little ironic, and human, we earn attention by being culturally relevant, not by chasing people with ads. If “we attract, we don't chase” resonates with you, keep reading.
Sounds exciting? Check out our Culture Manifesto! 👥
WeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Applicants must be authorized to work in the United States. WeRoad does not sponsor employment visas for this position.
Skills Required
- Experience building an ambassador or community program from zero and scaling it across multiple cities
- Demonstrated results and metrics from scaling an ambassador or community program
- Experience sourcing and closing brand partnerships
- Ability to build programs and processes independently in an undefined environment
- Ability to track pipeline, attribution, leads, and bookings across longer sales cycles
- Authorization to work in the United States without employment visa sponsorship
- Experience in travel, dating, or social apps
- Hands-on experience managing Reddit, Facebook, or Telegram communities
What We Do
WeRoad is a Milan-based travel‑tech company that designs curated small‑group adventure trips and community experiences for solo travellers (Millennial and Gen‑Z cohorts). Using an asset‑light marketplace, local DMC partners and a decentralized network of travel coordinators, WeRoad curates immersive itineraries worldwide and connects travellers year‑round via community products like the WeMeet app and B2B partnerships.
