Manager, Communications

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!

We are now looking for a Manager, Communications to join our Communications and Brand team. This position is located at our headquarters in Helsinki, Finland.

Greetings from your future manager

We are looking for an experienced PR and communications professional with a proven track record in impactful media communications and crisis communications management. This is a great opportunity if you are passionate about shaping public perception and driving strategic communication initiatives. You will play a key role in positioning our brand and supporting our strategic initiatives through proactive international media work. This is a team effort, and you will work with a large group of communications colleagues in different areas. Katja Ollila, Vice President, Communications and Brand

What you will do

You will be responsible for developing the earned media strategy in close collaboration with colleagues in the Communications and Brand team. While the strategy will be crafted collaboratively, you will have the primary responsibility for its implementation – translating plans into action, refining approaches based on outcomes, and ensuring consistent execution. This includes building and maintaining media relations, proactively pitching stories, managing media inquiries and coordinating media briefings. In addition, you will be responsible for our corporate social media channels and create content that captures the attention of our audiences.

In this position you will:

• Position UPM through proactive earned media work in Finland and selected other countries including building and maintaining relationships with journalists and media outlets, pitching and handling media inquiries, arranging media briefs, and managing the work of external agencies

• Monitor media and follow up media performance

• Develop and run a spokespersons program, including media training to spokespersons and advising them in media interaction

• Manage crisis communications cases and lead related trainings as needed

• Lead press release process ensuring high quality of content that supports our company and brand strategy, send and publish press releases and ensure media lists are up to date

• Support Investor Relations with stock exchange release content and publication as required

• Manage corporate social media including managing social media accounts, creating engaging content, and monitoring social media

Who you are

• You have a university degree and 6+ years of experience in leading and executing media work in Finland and other countries and experience from communicating complex topics to media, with a track record of consistently successful media pitching

• You have demonstrated crisis communications experience

• You have a proven expertise in different communications channels and know how to use them effectively

• You have a proven capability of turning company strategy and versatile topics into compelling, audience relevant messages and presentations. This will be tested.

• You have experience working in a publicly listed company and robust understanding about regulations related to listed companies in Finland. Experience in the industrial or technology sector is a plus

• You have experience in utilizing AI tools and robust view of the potential of AI in communications

• You have exceptional written and editorial Finnish and English skills, at the level of a proficient professional communicator; fluency is required, regardless of native language. Proficiency in German is a plus.

• You have strong project management skills and structured approach

• You are a team player who naturally builds networks within the company and cooperates with others

• You have a proactive way of working and a positive attitude

This is what we offer to you

• A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils.’ Our work is impactful and transformative.

• A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

• Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

• Responsible employer - Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working.

Additional information

For more information, please contact Katja Ollila, Vice President, Communications and Brand at [email protected] or tel. +358204150507 on June 2nd at 14- 15 CET or 3th June at 09- 10 CET.

Please apply and attach your CV and Cover Letter by June 15, 2025. Please note that we will go through the applications already during the application period and may invite candidates for interviews already before the end of the application period.

For support with submitting your application, please contact the HR Service Center at [email protected] or tel. +358204146600.

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.
UPM – we renew the everyday
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