At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job DescriptionWe are seeking a Manager, Communications Planning to translate business, product, and brand strategy into integrated communications strategies for new product launches.
This role defines the communications challenge, audience, messaging architecture, consumer journey, channel roles, launch phasing, and measurement approach—ensuring cross-channel planning begins with clear priorities, positioning, claims, reasons to believe, and brand guardrails.
The Manager will serve as a central strategic partner across Product Marketing, Brand Strategy, Consumer Insights, CX, Creative, Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and activation teams—creating one connected plan across consumer touchpoints.
What You Will Be Responsible For1 | Comms Strategy & Architecture
- Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics.
- Define the communications challenge, audience journey, customer-relevant narrative, messaging hierarchy, channel roles, and moments that matter.
- Translate product features, claims, and reasons to believe into clear messaging architectures and activation guidance.
- Identify strategic gaps and trade-offs early, ensuring key upstream decisions are aligned before channel planning begins.
2 | Integrated Plan Design & Orchestration
- Own the integrated activation architecture and maintain a single source of truth across functions, channels, markets, and consumer touchpoints.
- Define launch phasing, channel sequencing, planning milestones, dependencies, and readiness requirements.
- Align messaging, timing, and execution across Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and other activation teams.
- Partner with Media, Commercial, and activation teams to recommend investment priorities aligned to launch objectives and channel roles.
- Protect the integrity of the communications strategy throughout execution, resolving integration or consumer-experience gaps as they arise.
3 | Cross-Functional Leadership & Alignment
- Connect upstream product, brand, audience, and commercial strategy to downstream channel and market execution.
- Clarify roles, decision rights, deliverables, and escalation paths across the communications planning process.
- Lead planning forums, alignment checkpoints, readiness reviews, and cross-functional decision meetings.
- Convene stakeholders to resolve trade-offs, reduce fragmentation, and maintain strategic alignment across launch initiatives.
4 | Measurement & Continuous Improvement
- Define measurement frameworks and learning agendas tied to communications objectives, business outcomes, consumer journey stages, and channel roles.
- Partner with Analytics and Insights teams to evaluate performance across channels, audiences, markets, and touchpoints.
- Lead post-launch reviews and recommend improvements to messaging, channel mix, sequencing, investment, and launch phasing.
- Institutionalize learnings, planning standards, and best practices to improve future communications planning.
- 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
- Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
- Strong ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
- Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
- Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
- Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
- Strong strategic thinking, facilitation, and communication skills, with the ability to balance rigor with executional practicality.
- Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
Skills Required
- 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
- Experience translating business, product, brand, audience, and commercial priorities into integrated communications strategies.
- Ability to define communications challenges, audience journeys, messaging architectures, channel roles, and launch plans.
- Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
- Understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
- Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
- Strong strategic thinking, facilitation, and communication skills.
- Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.
What the Team is Saying
Bose Compensation & Benefits Highlights
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Retirement Support — Offers a 401(k) with employer match plus a separate Core Contribution, along with disability and life insurance and access to financial coaching. Feedback suggests some U.S. employees may also have a defined‑benefit pension, enhancing long‑term security for certain groups.
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Healthcare Strength — Provides medical, dental, pharmacy, and vision coverage for employees and dependents, alongside mental‑health EAP support, a 24/7 nurse line, and well‑being apps. FSAs/HSAs and additional protections like disability and life insurance contribute to comprehensive coverage.
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Leave & Time Off Breadth — Includes paid vacation, sick/personal time, company holidays, and multiple paid leaves such as parental and family care. A hybrid work model for many roles adds further flexibility to time‑away options.
Bose Insights
What We Do
At Bose Corporation, we’re powered by our legendary brands — Bose, McIntosh, and Sonus faber — bringing together more than 175 years of combined technical expertise, craftsmanship and artistry. Founded by Dr. Amar Bose, our company is driven by purpose and devoted to advancing what’s possible in audio — creating transformative experiences in the home, on the go, and on the road.
Why Work With Us
At Bose Corp., we’re united by a simple belief: sound is the most powerful force on earth. It moves us, focuses us, connects us. It’s why we exist to invent—advancing science and art—to deliver transformative experiences. Join us to invent what’s next—and unleash the power of sound, together. Let’s Make Waves.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
