Manager, Communications Orchestration

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

Intact is building a best-in-class omnichannel communications ecosystem. As Manager, Communications Orchestration, you’ll run the “control tower” that centralizes how customer and client communications are prioritized, planned, produced, and deployed across lifecycle pillar teams. Your mandate is to reduce coordination overhead, strengthen cross-team alignment, and accelerate high-quality delivery across the full lifecycle (acquisition, retention, digital engagement and client communications).

This role also brings key technical execution capacity (email back-end developers) under one leader to reduce handoffs and raise the bar on delivery quality. You’ll be the single point of entry for unplanned/urgent communications, mobilizing the right SMEs quickly and ensuring compliant, high-quality deployments under tight timelines.

What you’ll do here:

Orchestration & prioritization

• Own end-to-end orchestration of communications across electronic channels (email, SMS, push notifications).

• Lead intake and prioritization for planned and unplanned requests; clarify scope, dependencies, resourcing, and timelines.

• Maintain a centralized roadmap with clear visibility on status, trade-offs, and decisions.

Cross-team alignment & operating rhythm

• Align stakeholders across Lifecycle Growth, Digital Engagement, Database Marketing, Prevention, and other enterprise partners.

• Translate business objectives into coordinated execution plans (sequencing, audiences, data readiness, approvals, deployment timing).

• Standardize ways of working (handoffs, ceremonies, governance) to reduce coordination overhead.

Journey quality & standards

• Establish/enforce standards for QA, deliverability, accessibility, and governance.

• Drive continuous improvement through insights, testing, and retrospectives.

Technical delivery leadership (execution)

• Lead and develop email back-end developers responsible for build, automation, and deployment.

• Partner with data/platform teams to ensure audience logic, data flows, and instrumentation are reliable and scalable.

• Oversee implementation quality in Salesforce Marketing Cloud and collaborate across the ecosystem (e.g., AEM/content workflows).

Unplanned/urgent client communications

• Serve as the single intake point for urgent client communications.

• Coordinate SMEs and deliver under tight timelines—without compromising governance or quality.

• Be accountable for quality and consistency across outputs (timing, targeting, UX/design execution, copy, brand/compliance).

People leadership & stakeholder management

• Coach a blended team (developers, communications advisor, and potentially copywriters).

• Present priorities, risks, and recommendations clearly to senior stakeholders.

• Foster a culture of ownership, accountability, innovation and steady execution.

What you bring to the table:

• 10+ years in lifecycle marketing, CRM/marketing operations, digital communications, or related experience.

• Proven cross-functional delivery leadership with competing priorities and complex dependencies.

• Minimum 5 years in people leadership experience (management, coaching, development, accountability).

• Strong quality/governance mindset (QA, accessibility, brand consistency, compliance).
• Senior operator mindset at the intersection of communications strategy, delivery management, and technical execution.

• Strong influence and collaboration skills; comfortable leading through alignment rather than hierarchy.

• Calm under pressure; able to create clarity, make trade-offs, and manage ambiguity.

• Excellent communication and stakeholder presence in both languages (English & French), written and verbal.
• Knowledge of Salesforce Marketing Cloud (Journey Builder, automations, data extensions, deployment operations).

• Working knowledge of segmentation/audience logic, data flows, and measurement. (an asset)

• Familiarity with Adobe Experience Manager and modern content workflows. (an asset)

• Interest in practical AI use cases for orchestration, QA, optimization, and workflow automation. (an asset)
• Bilingualism (French / English) – Need to interact on a regular basis with colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

#LI-hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.