- Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
- Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
- In 2026, for the 5th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
- Total Wellness Programs including health, dental and vision plans
- 401K program with healthy company match
- Supplemental Life Insurance
- Three weeks of vacation pay, and 10 company paid holidays*
- Tuition reimbursement
- Employee Assistance Programs (EAP)
- Competitive compensation
Coke Florida is searching for a Commercial Planning & Strategy Manager to work out of our Tampa HQ office.
What You’ll Do:
As a Coke Florida Commercial Planning and Strategy Manager, you will be responsible for leading the development and execution of commercial plans that drive volume, revenue, and marketplace growth. This role serves as a key liaison between Sales, Marketing, Finance and Field Operations and will help translate strategic objectives and market insights to develop commercial strategies, support product launches, and ensure successful execution of key business initiatives across all sales channels.
Roles and Responsibilities:
- Lead Coke Florida’s Trimester Commercial Planning process, the monthly Priority Execution calls and the development of comprehensive annual and long-range commercial plans in conjunction with leadership.
- Integrate GOAT Pillars (Coca-Cola’s Big Bets), Innovation, brand acceleration initiatives, and local asset inventory to build Coke Florida annual plans.
- Collaborate with franchise partners and leadership to find opportunities to localize national initiatives specific to Coke Florida’s annual marketing calendar and execution plans.
- Partner with Shopper Marketing, Customer Relationship Management (CRM), Product Growth Management (PGM), Sales and Field Operations teams to develop and execute commercial programs
- Leverage syndicated data (NielsenIQ, Circana/IRI, Placer.ai), consumer insights and internal performance metrics to identify growth opportunities and evaluate program effectiveness and support strategic business decisions
- Develop product launch planning and commercialization efforts by coordinating timelines, messaging and execution plans
- Develop and maintain the commercial calendar, ensuring alignment of commercial priorities, POS, innovation, regional initiatives and growth corridors
- Lead cross-functional teams and influence stakeholders across Commercial, Sales, Marketing, Finance and Operations to drive alignment and execution of strategic priorities
- Build operating plans and communication materials that enable successful execution by Customer Account Managers (CAMs) and Field Sales teams
- Partner with Product Lifecycle Management teams to support product availability and forecasting efforts
- Monitor program performance and recommend investments to improve commercial effectiveness and business results
- Build the operating decks to be handed over to CAM’s and Field Sales to enable stronger execution of commercial plans across all sales channels (i.e., On-Premise, Off-Premise, Convenience, E-commerce), ensuring timely and effective implementation of programs.
- Coordinate and lead the Sales Rallies at the regional-level distribution centers to create excitement & awareness for Coke Florida’s commercial updates and to educate the wider field force on upcoming plans and key initiatives for the trimester
- Support budget planning, tracking, and stewardship of commercial marketing investments
- Serve a key cross-function resource to ensure alignment between Commercial, Sales, Marketing, Finance and Operations Team
- Serve as a central point of contact for commercial planning, fostering strong relationships and seamless communication between Marketing, Sales, Finance and Field Sales Operations as well as other NAOU and Bottler counterparts
Education and Skills Required:
- Bachelor’s degree in business administration, Marketing, Finance, or a related field
- 5-7 years of progressive experience in commercial planning, key account management, category management, or trade marketing within the beverage (alcoholic or non-alcoholic) CPG, or related industry
- Proven track record of developing and implementing successful programs that have driven tangible business results
- Ability to manage multiple projects concurrently, prioritize effectively, and thrive in a fast-paced, results-driven environment
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels
- Strategic thinker, strong analytical and quantitative skills with the ability to interpret complex data, identify key insights, and build actionable recommendations
- Demonstrated experience with syndicated data (Nielsen, IRI) and/or CRM systems (e.g., Salesforce) a plus
Additional Education and Skills that will strengthen your candidacy:
- Experience within the beverage, consumer packaged goods (CPG), beverage industry or Coca-Cola Bottling System
- Knowledge of commercial planning, key account management, category management, trade marketing, or revenue growth management principles
- Experience supporting product commercialization and go-to-market initiatives
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.
Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.
Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Skills Required
- Bachelor’s degree in business administration, marketing, finance, or a related field
- 5–7 years of progressive experience in commercial planning, key account management, category management, or trade marketing within beverage CPG or a related industry
- Proven track record of developing and implementing successful programs that drove tangible business results
- Ability to manage multiple projects concurrently and prioritize effectively in a fast-paced environment
- Excellent communication, presentation, interpersonal, and stakeholder influence skills
- Strong strategic, analytical, and quantitative skills, including interpreting complex data and developing actionable recommendations
- Experience with syndicated data such as Nielsen or IRI and/or CRM systems such as Salesforce
- Experience in the beverage, consumer packaged goods, or Coca-Cola bottling industry
- Knowledge of commercial planning, key account management, category management, trade marketing, or revenue growth management principles
- Experience supporting product commercialization and go-to-market initiatives
What We Do
Coca-Cola Beverages Florida (Coke Florida) is a family-owned Coca-Cola bottler that manufactures, sells, and distributes over 600 products from The Coca-Cola Company and other partner brands across 47 Florida counties.
