Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together.
Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business.
As a Manager, Client Strategy, you will oversee a team of all-star strategists responsible for developing smart, brand-specific solutions that meet key business objectives. You will partner with cross-functional leadership to ensure there is R&R alignment, shared success, and profitable growth. You will partner with the Ad Sales team to identify market opportunities and drive maximum revenue through strategic partnerships and solutions.
The ideal candidate has worked in digital and CTV media and is familiar with the required dedication for multi-tasking duties in a fast-paced environment. This role requires someone who can manage ambiguity, feel comfortable in the unknown, wear many hats, and lead with a solutions-oriented mindset, as they navigate this ever-changing, fast-paced environment.
For New York Only - The estimated annual salary for this position is between $168,000 - $200,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
- Act as a leader and cross-functional partner within the Ad Sales organization, delivering market-leading strategies and solutions to deepen client relationships and drive revenue growth.
- Directly manage a team of Client Strategists supporting key client and agency partners.
- Act as the connective tissue across Roku’s ad products, content experiences, and data solutions to build holistic partnerships with measurable outcomes.
- Leverage deep entertainment experience to develop creative strategies that unlock ad dollars and generate in-market demand from Brand and Performance Marketers.
- Develop and streamline processes in partnership with cross-functional partners to ensure a smooth pre-sale workflow.
- Partner with product teams to foster innovation based on market feedback and potential opportunities.
- Merchandise Roku’s ability to be interoperable, democratizing programmatic partnerships to help unlock new revenue streams.
- Partner with Ad Measurement and Account Management to develop learning agendas and identify client-specific solutions that deliver against goals/KPIs.
- Present programs and custom solutions to key stakeholders internally and externally.
- 10+ years of relevant CTV experience as marketer or brand strategist, with expertise in ad tech and media.
- Rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
- Professional experience leading and developing teams.
- Deep expertise crafting impactful and unique programs, designed to drive advertiser’s objectives as well as a positive consumer experience.
- Understanding of the importance of balancing the end user experience with advertiser objectives.
- Proven track record of working cross-functionally to solve problems and build streamlined processes to drive productivity.
- Collaborative nature and track record of being an invaluable resource to sales teams.
- Experience with presenting to senior-level stakeholders, both internal and external.
- “No job is too big or too small” mentality -- you’re a long-term thinker and a short-term doer.
- College degree or equivalent.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Skills Required
- 10+ years of relevant CTV experience as a marketer or brand strategist, with expertise in ad tech and media.
- Rich understanding of streaming, TV, digital, social, and programmatic advertising landscapes.
- Professional experience leading and developing teams.
- Deep expertise crafting impactful programs designed to drive advertiser objectives and positive consumer experiences.
- Understanding of balancing end user experience with advertiser objectives.
- Proven track record of working cross-functionally to solve problems and build streamlined processes.
- Collaborative nature and history of being a resource to sales teams.
- Experience presenting to senior-level stakeholders, internal and external.
- College degree or equivalent.
Roku Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roku and has not been reviewed or approved by Roku.
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Fair & Transparent Compensation — Pay is positioned as competitive across many roles, with frequent emphasis on strong base and total compensation relative to market expectations. Fair-pay perception appears comparatively stronger than overall satisfaction with the broader rewards package.
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Healthcare Strength — Healthcare coverage is framed as a standout, with sizable employer premium contributions that can reduce employee premiums significantly depending on plan choice. Preventive care and mental-health support are also described as part of the core offering.
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Leave & Time Off Breadth — Time-off offerings are presented as broad, including paid holidays, PTO, and multiple leave categories such as bereavement and family-related leave. Self-managed or “unlimited” PTO is also described for many salaried roles, supporting flexibility in taking time off.
Roku Insights
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
