Manager, Brand Strategy

Key Responsibilities

• Develop high-impact pitch materials, including decks, one-pagers, case studies, and product storytelling tailored to specific non-endemic categories and client needs. (Auto, Tech, Finance, Food/Bev, CPG)
• Partner with sales to understand pipeline priorities and craft compelling presale narratives, positioning, and value propositions.
• Collaborate closely Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams
• Lead the end-to-end RFP response process, ensuring proposals are strategically sound, creatively differentiated, and delivered with accuracy and polish under tight deadlines.
• Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
• Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
• Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
• Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
• Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
• Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
• Join client calls and meetings as needed to present and articulate creative marketing concepts

Requirements

• 2-3+ years in presale marketing, creative strategy, brand strategy, or sales enablement (agency or in-house).
• Strong storytelling, writing, and deck-building abilities; able to distill complex ideas quickly.
• Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
• Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
• Skilled at analyzing insights and translating data into actionable marketing opportunities
• Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
• Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
• Highly organized with strong project and time management skills; thrives in fast-paced environments