Who we are & what we do:
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.
Growth is the defining characteristic of successful organisation and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits that are above the industry average. We deliver:
- Data strategy, harmonization, and visualization.
- Advanced analytics and modelling, including MMM, attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, war gaming and forecasting.
- High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.
At Gain Theory, we love accelerating growth for our people. As a Gain Theorist, you will need to demonstrate behaviours which support our values.
Our values are: Be Curious, Be Positive, Act with Consideration and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value
Role Description
A Client Success Manager supports the client success team in delivering cross functional marketing effectiveness results that vary based on the type of engagement. Our projects include a hybrid of marketing optimization consultancy and client service – with every action aimed at driving client growth and satisfaction.
They work with internal Analytics and Data teams to provide an integrated perspective to clients. They also work externally with our client partners to deliver results and complete projects efficiently and on time.
Key Activities & Accountabilities
- Drive optimal client project processes for work delivery and client satisfaction.
- Support day to day project management, including leading cross functional internal and external meetings.
- Regularly present to senior client stakeholders (and prospective clients on new business opportunities).
- Learn & own client adoption of proprietary technology (Gain Theory Interactive)
- Deliver high-quality client materials in line with strategic objectives.
- Develop strategic insights and recommendations focused on client’s business priorities and growth goals.
- Contribute to collaborative team learning and knowledge sharing to strengthen capabilities.
- Support with client growth initiatives and new business pitches.
- Cross-collaboration with analytics, data, and ops team members to ensure a well-functioning team with high levels of satisfaction.
- Maintain a strong focus on the media, marketing effectiveness & analytics industries as well as those of our clients.
KPIs and Success Factors
- Consistent, efficient and timely delivery of projects
- Client Satisfaction: Performance, Preference and Likelihood to Recommend
- Active Client Stakeholder #s
- Influence of Client Stakeholders
- Value Generated for Clients
- Client Advocacy
Critical Capabilities
- 3-5 of years of experience in media, analytics, consultancy or similar industries
- Bachelor’s degree minimum (with quantitative understanding)
- Deep understanding of marketing & media across categories/industries
- Awareness of a variety of media measurement approaches (Market Mix Models, Attribution, Lift Tests etc.)
- Data and analytical interpretation skills to bring GT insights to life for a client audience.
- Proficient in supporting project and client relationship management.
- Committed to supporting quality assurance and best practice adherence.
- Effective communication and interpersonal skills to aid team collaboration.
- Lives and breathes Gain Theory values.
Key Interfaces & Relationships
- Gain Theory Clients
- Media agencies and other data providers
- Client Success team members
- Data, Analytics and Operations teams
- Strategy and New Business
***Must be in PST Timezone***
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$70,000—$140,000 USD
Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Gain Theory is a WPP-owned consultancy. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
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What We Do
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.
Gain Theory is a recognized Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023.
Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars:
Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us.
Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data.
Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively.
Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn.
Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.
