The Role
The Channel Marketing Manager will strategize, execute, and optimize marketing programs across various channels, ensuring brand consistency and driving conversion through shopper insights and collaboration with cross-functional teams.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
We’re looking for a Channel MarketingManager to join our high-growth, high-energy team, supporting our e.l.f. Cosmetics and e.l.f. SKIN portfolios. This role sits at the intersection of brand storytelling, channel strategy, and go-to-market execution—ensuring that e.l.f. shows up seamlessly and powerfully across all retail, digital, and global markets.
The ideal candidate is a strategic marketer with sharp executional chops—someone who can translate brand ambition into impactful 360° activations that drive awareness, conversion, and brand love in our retail locations.
You’ll partner cross-functionally with Brand, Sales, Creative, Visual Merchandising, Integrated Marketing and Digital teams to deliver breakthrough, brand authentic, retail and omnichannel experiences that are of course, distinctly e.l.f.
What You'll Do:
- Drive Channel Strategy
- Translate and execute 360° go-to-market programs across key retailer marketing channels (in-store, e-commerce, and omnichannel) that elevate the brand and drive conversion.
- Partner with sales to develop tailored retail strategies grounded in shopper insights, category trends, and business objectives.
- Ensure brand consistency and creative excellence across all retail touchpoints—from merchandising to digital presence to in-store experiences.
- Develop and manage retailer presentations, sell-in decks, and toolkits that inspire and align internal and external partners.
- Bring Global Go-to-Market Plans to Life
- Support global e.l.f. Cosmetics & e.l.f. SKIN launches with compelling retail narratives, channel plans, and activation toolkits.
- Collaborate with brand, sales and integrated marketing teams to localize storytelling for specific channels and retailers.
- Champion Merchandising Excellence
- Own the creation and brand direction of retail merchandising assets, ensuring every display and touchpoint reflects brand identity and drives conversion
- Partner with creative, project management and visual merchandising teams to bring bold ideas to life through secondary displays, planograms and eventing.
- Lead timelines, briefs, and executional details to deliver channel deliverables at e.l.f. speed—with excellence.
- Measure, Learn, and Optimize
- Track performance metrics (sales lift, engagement, ROI) to evaluate campaign effectiveness and inform future strategies.
- Leverage consumer and shopper insights to continuously enhance program relevance and impact.
- Collaborate & Project Manage
- Be the connective tissue between brand, sales, and creative teams—ensuring alignment and cross-functional excellence in all retailer touchpoints
- Own end-to-end retailer planning for key launch initiatives—from merchandising and activation strategy to digital rollout and post-launch analysis.
What You'll Bring:
- 5–7+ years of experience in brand, shopper, or channel marketing, ideally within beauty, CPG, or lifestyle industries.
- Proven experience executing brand and/or retail marketing programs across omnichannel environments.
- Strong understanding of consumer behavior, retail dynamics, and digital ecosystems.
- A balance of analytical thinking and creative intuition—able to connect insights to bold ideas.
- Fast, resourceful, collaborative, and comfortable operating in the gray.
- Excellent project management skills—organized, detail-oriented, and deadline-driven.
- Strong communication and presentation skills (Keynote/PowerPoint wizardry a plus).
- Collaborative mindset—you thrive in fast-paced, high-growth environments and believe teamwork makes the dream work.
- A fearless, curious beauty lover—aligned with e.l.f.’s inclusive and disruptive DNA.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Keynote
PowerPoint
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
