Manager Category Strategy

Posted 8 Days Ago
Be an Early Applicant
Camden, NJ, USA
In-Office
114K-157K Annually
Senior level
Food
The Role
Develops category strategies using consumer, shopper, customer, competitive, retailer, and market insights. Creates shelving recommendations, assortment priorities, trend analyses, retailer strategies, narratives, and selling stories. Partners cross-functionally with Brand, Sales, Insights, and R&D to support innovation, revenue growth management, and channel priorities. Requires strong analytical, strategic, storytelling, and presentation skills in a matrixed CPG environment.
Summary Generated by Built In

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Develop category strategy work for an assigned category, integrating consumer, shopper, customer, and competitive insight into clear strategic frameworks that inform brand, commercial, and innovation decisions.


What will you do..

.

  • Support category strategy refresh cycles led by the Sr Manager / Associate Director
  • Develop category strategy outputs for an assigned category — Best in class shelving recommendations, assortment priorities, category trends and key retailer strategy
  • Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations
  • Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities
  • Build category narratives, strategic content, and selling stories used by customer teams and leadership
  • Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope
  • Conduct deep-dive analyses on category opportunities, threats, and white space

What you bring to the table...

  • Bachelor's Degree
  • 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
  • Strong analytical and strategic thinking skills
  • Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization)
  • Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools
  • Effective storytelling, framing, and presentation skills
  • Comfortable operating in a matrixed, cross-functional environment

What success Looks like:

  • Approved category strategy outputs for the assigned category
  • Strategic narratives and content used by customer teams and senior leadership
  • Strategic inputs into innovation, RGM, and channel priorities
  • Reliable category trend and competitive analyses on agreed cadence

Working Requirements:

  • Travel: approximately 10–20% of time
  • Hybrid working model in line with Campbell's policy
  • Majority of role HQ-based

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$113,800-$156,500

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Skills Required

  • Bachelor's Degree
  • 6+ years of experience in CPG category strategy, brand, consulting, category management, or customer strategy and planning
  • Strong analytical and strategic thinking skills
  • Basic understanding of CPG commercial mechanics, including RGM, trade, innovation, and commercialization
  • Fluency with syndicated data, including Circana or NielsenIQ, retailer POS, planogramming, and shopper insight tools
  • Effective storytelling, framing, and presentation skills
  • Ability to operate effectively in a matrixed, cross-functional environment
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Camden, NJ
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well. We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today. Campbell’s Foodservice. Made to Serve®.

Similar Jobs

In-Office
Camden, NJ, USA
139K-191K Annually
Hybrid
Closter, NJ, USA
205000 Employees
38K-67K Hourly
Hybrid
New Milford, NJ, USA
205000 Employees
38K-67K Hourly

Wells Fargo Logo Wells Fargo

Personal Banker Dover

Fintech • Financial Services
Hybrid
Dover, NJ, USA
205000 Employees
23-31 Hourly

Similar Companies Hiring

Munchkin, Inc. Thumbnail
Consumer Web • eCommerce • Food • Kids + Family • Design • Manufacturing
Milton, Ontario
325 Employees
Tastewise Thumbnail
Artificial Intelligence • Big Data • Food • Retail • Software • Generative AI • Big Data Analytics
NYC, NYC
120 Employees
Amalgamated Sugar Thumbnail
Food • Greentech • Agriculture • Industrial • Manufacturing
Boise, Idaho
768 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account